目　　錄

回商管科技季刊目錄 Return

全球氣候暖化下的健康風險感知真的會更具親環境行為嗎？探討國軍人員健康風險感知對綠色建築外觀接受意願的心理機制－以死亡焦慮為調節變數

WILL HEALTH-RISK PERCEPTIONS UNDER GLOBAL ENVIRONMENTAL CHANGE REALLY LEAD TO PRO-ENVIRONMENTAL BEHAVIORS?
EXPLORE THE PSYCHOLOGICAL MECHANISM BETWEEN HEALTH - RISK PERCEPTION AND GREEN BUILDING APPEARANCE ACCEPTANCE INTENTIONS
AND MODERATED EFFECT OF DEATH ANXIETY

張臺衞

國防大學管理學院資源管理及決策研究所副教授

陳宥杉

國立臺北大學商學院特聘教授兼院長

李庭閣​

國防大學管理學院資源管理及決策研究所教授

洪韻婷

國防大學管理學院資源管理及決策研究所研究生

Tai-Wei Chang

Associate Professor, Graduate School of Resources Management and Decision Science,
Management College, National Defense University

Yu-Shan Chen

Distinguished Professor and Dean,
College of Business National Taipei

Ting-Ko Lee

Professor, Graduate School of Resources Management and Decision Science, 
Management College, National Defense University

Yun-Ting Hung

Master Student, Graduate School of Resources Management and Decision Science,
Management College, National Defense University



摘要

氣候變遷全球暖化對全球各國經濟、社會及人民生活的影響甚鉅，並且進一步引發人們心理的恐懼與焦慮對身體健康產生負面影響，因此如何有效降低全球暖化已成為當今各國重要的議題。過往相關研究指出建築物為引起溫室氣體排放的主因，為有效改善建築物溫室氣體排放本研究旨在探討建康風險感知、環境態度、死亡焦慮及綠建築外觀接受意圖之關係。首先，本研究試圖將健康風險感知與綠建築外觀接受意圖、環境態度進行連結；其次，探討環境態度在健康風險感知與綠建築外觀接受意圖間扮演的中介機制；最後，檢驗死亡焦慮在環境態度與綠建築外觀接受意圖之間的調節效果。本研究以國軍官兵為調查對象，採用三階段調查方式總計回收355份有效問卷。研究結果支持本研究所有的假設推設：健康風險感知與綠建築外觀接受意圖呈顯著正向關係；健康風險感知與環境態度呈顯著正向關係；環境態度與健康風險感知與綠建築外觀接受意圖之間具中介效果；死亡焦慮在環境態度與綠建築外觀接受意圖之間扮演調節角色；最後，研究結果有助於填補恐懼管理理論應用缺口，並且擴充親環境行為意圖研究成果，為永續發展提出管理實務意涵。

關鍵字：健康風險感知、環境態度、死亡焦慮、綠建築外觀接受意圖、恐懼管理理論

ABSTRACT

Climate change impacts every country's economy, society, and people's lives. It increases people's fear and anxiety, which harms their physical health. Every government has agreed on how to reduce global warming effectively. Previous research has pointed out that buildings are the leading cause of greenhouse gas emissions. This study attempts to establish a theoretical model between health-risk perception, environmental attitude, death anxiety, and green building appearance acceptance intentions. It examines the relationship between health-risk perceptions, green building appearance acceptance intentions, and environmental attitudes. Then, it investigates the psychological mechanism of the relationship between health-risk perception and green building appearance acceptance intentions. Finally, it examines the moderated effect of death anxiety on environmental attitudes and green building appearance acceptance intentions. The questionnaires were distributed in three waves to 355 all-volunteer forces. All hypotheses supported and showed that the health-risk perception was positively related to green building appearance acceptance intentions and environmental attitude, the mediated effect of environmental attitude, and the moderated effect of death anxiety. As a result, this research will fill a research gap in terror management theory, expand research findings on pro-environmental behavioral intentions, and propose practical implications for sustainable development.

Keywords: Health-Risk Perception, Death Anxiety, Environmental Attitude, Green Building Appearance Acceptance Intentions, Terror Management Theory

回目錄

經濟學課程中運算思維能力的培養與運用

DEVELOPING COMPUTATIONAL THINKING SKILLS AND DISPOSITIONS IN ECONOMICS LECTURES

翁志強

實踐大學會計學系副教授

Chih-Chiang Weng

Associate Professor, Department of Accounting,
Shih Chien University



摘要

為了將運算思維的觀念融入於經濟學課程的教學實務中，引導學生在非資訊專業學科的學習上，發揮運算思維的能力，本研究一方面延續作者長期以來的教學設計實務，針對各授課單元，蒐集相關新聞時事報導內容，編寫時事報導案例，並設計出強調運算思維能力涵養的研討問題；另一方面，則是透過線上虛擬情境模擬教材，讓學生進行經濟政策（包括貨幣政策與財政政策）的模擬決策分析，並做政策執行結果的評估。本研究實證結果發現，學生在程式設計應用課程的學習表現與經濟學課程中所設計強調運算思維能力涵養的時事議題案例研討作業成績之間，呈現出高度的關聯性，這意味著引導學生涵養並運用運算思維能力於跨學科的學習上，已獲致初步成效。另外，迴歸分析的結果則是指出，第二學期經濟學課程運算思維導向時事議題案例研討作業成績，會受到第一學期程式設計應用課程的學習表現、第一學期經濟學課程運算思維導向時事議題案例研討作業成績，以及第二學期經濟學課程即時互動式線上時事與專業知識測驗成績等三項解釋變數顯著正向的影響，而這三項解釋變數則是分別反映出學生運算思維的涵養與運用能力、時事議題案例研討作業寫作經驗的省思能力，以及時事議題相關知識與觀念的了解與課堂參與程度。

關鍵字：運算思維、新聞時事報導、經濟政策模擬、經濟學課程、程式設計應用課程

ABSTRACT

By investigating and identifying core computational thinking concepts and capabilities commonly discussed in the computer science area, this research aims to adopt two teaching practices to integrate computational thinking into Economics lectures. First, through the case study as a support and an illustration in Economics lectures, news reports will be collected and adapted as discussion cases with discussion questions focused on computational thinking. Second, three simulation scenarios that students might play would be developed to bring economic policymaking to life for students by letting them understand the economic environment of the country, make monetary and fiscal policy decisions, and analyze the consequences of their decision making. The evidence of the research shows that students’ learning performance in the Application of Programming course is positively correlated with grades of real-world case studies homework focused on computational thinking in the Economics course with statistical significance, which implies the teaching practices motivating students to develop and apply computational thinking concepts in interdisciplinary courses learning has reached a satisfactory result. In the regression analysis, students’ learning performance in the Application of Programming course in the first semester, grades of real-world case studies homework in the Economics course in the first semester, and in-class interactive online tests about the latest economic news and economics concepts in Economics course in the second semester, all have positive impacts on grades of real-world case studies homework in the Economics course in the second semester. It means the more students are equipped with computational thinking skills and dispositions, academic reflection skills, or are engaging in classroom interaction and participation, the better academic performance students will have on real-world case studies homework focused on computational thinking.

Keywords: Computational Thinking, News Reports, Economic Policymaking Simulation, Economics Course, Application of Programming Course

回目錄

工作滿意度與留任意願關聯性探討－以領導方式為調節因子

AN INVESTIGATION ON RELATIONSHIP BETWEEN  JOB SATISFACTION AND EMPLOYEE RETENTION - LEADERSHIP AS MODERATORS

林淑芳

元培醫事科技大學企業管理學系副教授

華佳慧​

元培醫事科技大學企業管理學系講師

Shu-Fang Lin

Associate Professor, Department of Business Administration,
YuanPei University of Medical Technology

Chia-Hui Hua

Lecturer, Department of Business Administration,
YuanPei University of Medical Technology



摘要

關於工作滿意度與留任意願的研究大多集中在一些需要長時間與顧客互動的工作上，如醫護人員的工作滿意度、教師、工程師等，反觀與顧客接觸時間較短的餐飲業的相關研究比較少。餐飲業的研究主要聚焦在提升顧客再購意願、透過行銷方式來增加來客數及降低食材成本等，而如何從員工管理的角度來思考，了解餐飲業工作滿意度對員工留任意願的影響是較少受到重視的。在餐飲業的經營中，店長或店經理通常扮演重要的角色，因為他們可以影響營運績效、員工分紅與員工的服務態度，領導被認為會影響員工的效能，但領導在餐飲業的實證研究並不多。因此，本研究探討餐飲業員工工作滿意度與留任意願的關係，並以領導方式作為調節因子，以了解華人文化的家長式領導及西方文化的授權領導的調節作用的差異。本研究以問卷調查方式，針對年滿20歲以上具有餐飲工作經驗的人士為調查對象，採用隨機發放共發放500份問卷，回收402份問卷供研究假設驗證。經過迴歸分析發現，員工滿意度會正向影響留任意願，但餐飲工作特性對留任意願的影響與過去不同產業的結果不同。領導方式在工作滿意度與留任意願間具有調節作用，但不同的領導方式之調節作用具有差異性。最後，本文根據研究發現提出許多的管理建議，協助餐飲業在員工任用與管理之參考依據。

關鍵字：工作滿意度、家長式領導、授權領導、留任意願、餐飲業

ABSTRACT

A plethora of research has been conducted on job satisfaction and employee retention in industries where service-customer interactions are heavily involved, such as in medical cares, education, and engineering. By contrast, similar research in the catering industry, where customer interactions are typically brief, has been overlooked. Empirical evidence from a managerial perspective is therefore much needed to shed light on personnel management in the catering industry. In a catering business, the role of store manager is crucial in many respects such as the overall performance, employees’ appraisal and service quality reassurance. While leadership style is generally perceived as an important factor, empirically research in this regard is scarce in catering industry. This study conducts a survey to identify the relationship between job satisfaction and employee retention. Using leadership style as moderator, this study attempts to explore the difference between the paternalistic leadership in Chinese culture and the Western delegators leadership. 500 questionnaires were administrated and the response rate is about 80%. Regression analyses indicate that employee retention is positively influenced by job satisfaction, but no significant effect is found between the job characteristic and employee retention. Leadership plays as a moderator, to a varying degree, depending on actual managerial circumstances. Based on these findings, several managerial advices are provided for management and practitioners in catering industry.

Keywords: Job Satisfaction, Paternalistic Leadership, Empowerment Leadership, Employee Retention, Catering Industry

回目錄

企業社會責任活動與品牌忠誠度之關聯性研究－從消費者觀點的探討

HOW CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES LEAD TO BRAND LOYALTY - FROM CONSUMERS’ PERSPECTIVE

游志青

國立台北大學企業管理學系副教授

黃文曄

國立台北大學企業管理學系副教授

麥瑜軒

國立台北大學企業管理學系碩士研究生

Chih-Ching Yu

Associate Professor, Department of Business Administration, 
National Taipei University

Wen-Yeh Huang

Associate Professor, Department of Business Administration, 
National Taipei University

Yu-Syuan Mai

Master Student, Department of Business Administration, 
National Taipei University


摘要

目前世界正因為氣候變遷的影響，以及新冠肺炎的肆虐等全球性的問題而感到不安全與不確定，此社會氛圍加速了各界政策性地或自發性地更重視其自身之社會責任，以嘗試舒緩上述問題的衝擊。有別於以往大多數的研究，本研究從消費者的視角，探索企業執行的各種不同型態的社會責任活動，包含法律、道德、慈善與經濟等，是否能讓消費者確實感受到企業正在為改善社會而努力，並進一步研究這種感受可否延伸出消費者對企業的信任、情感與忠誠度。研究結果發現，企業的法律、道德與慈善類型的企業社會責任活動，都比經濟型態的企業社會責任活動讓消費者有較高程度的感知道德，而消費者感知道德會正向影響品牌信任、品牌情感與品牌忠誠度。

關鍵字：企業社會責任、消費者感知道德、品牌信任、品牌情感、品牌忠誠度

ABSTRACT

The world is currently experiencing insecurity and uncertainty owing to various global issues, such as the effects of climate change and the ongoing COVID-19 pandemic. Such a social climate has sped up the need for all sectors to take their social responsibilities more seriously, either as a matter of policy or on their own initiative, in an attempt to mitigate the effects of these issues. Contrary to most previous studies, this study explores whether consumers are aware of various types of social responsibility activities carried out by firms, including legal, ethical, philanthropic, and economic activities. Furthermore, whether this awareness is translated into consumers’ trust, emotions, and loyalty towards firms will be investigated. Findings of this study reveal firms’ legal, ethical, and philanthropic CSR activities induce a higher degree of perceived ethicality among consumers than economic CSR activities, while consumers’ perceived ethicality has a positive effect on brand trust, emotion, and loyalty.

Keywords: Corporate Social Responsibility, Consumer Perceived Ethicality, Brand Trust, Brand Affect, Brand Loyalty

回目錄