| 一、 | 序言 | |
| 二、 | 最佳論文 | |
| 1.上市櫃公司CEO特質與企業社會責任之關聯性探討 | 徐傳瑛、張妙慧 | |
| 2.股票除息日至發放日之間隔天數與公司財務彈性 | 劉任昌、邱志忠 | |
| 3.職家衝突因應策略與適應後果之關聯 | 張婷婷、陸 洛、林惠彥、高旭繁、陳瑩珊 | |
| 4.品牌形象、代言人、廣告頻率及媒體類型對廣告效果之影響 | 李維鈞、陳元和、侯佳伶 | |
| 5.我國國際型會計師事務所經營績效比較好嗎 | 陳燕錫、許忠治 | |
| 三、 | 佳作 | |
| 1.性訴求與幽默訴求廣告之廣告效果測量 | 林耀南、呂家蓁、周恩平 | |
| 2.文教機構之知識移轉與創造：知識螺旋觀點 | 吳偉立、徐惠心、莊育詩 | |
| 3.受非齊次純生衝擊與故障率交互作用影響下之雙元件系統的年齡置換策略 | 宋建國 | |
| 4.我國高等教育學術偏差行為的探索研究 | 袁正綱、祁明新 | |
| 5.共同基金經理人職能初探 | 洪光宗、蕭安利 | |
| 6.增廣GARCH與修正GARCH模型為基礎之股價指數選擇權價格預測 | 姜淑美、劉洪鈞 | |
| 7.台灣經濟發展過程之縣市成長與收斂實證:1961-2006 | 高慈敏 | |
| 8.異常訊息對股價之影響-以乾淨能源與科技公司為例 | 李彥賢、吳淳郁 | |
| 9.發行ADR對公司治理與價值的影響-以北歐四國為例 | 廖巧琪、謝文良、李怡容、潘李賢 | |
| 10.以科技接受模式探討企業資源規劃系統導入之成效 | 李維鈞、陳元和、黃泰彬 | |
| 11.公部門Moodle數位學習系統使用意圖影響因素之研究：以台東縣消防局為例 | 陳浩宮、陳宜檉、葉政勳、尤意然 | |
| 12.行動銀行結合智慧型手機之使用意向調查-科技接受模式之延伸 | 歐陽彥慧 | |
| 13.擁有者關係對品牌社群活動之影響 | 曾義明、張勝雄、張瓏耀 | |
| 14.服務品質、滿意度、再購意願、與情感因素結構方程模型之研究：以C公司智慧型手機行動通信為例 | 陳樹榮、蘇芳霈、賴奎魁、莊智鈞 | |
| 15.服務品質、滿意度、再購意願與情感因素關係之研究-以C公司多媒體隨選視訊(MOD)傳輸系統為例 | 蘇芳霈、陳樹榮、賴奎魁、林伯聰 | |
| 16.嘲笑風格、職場關係品質與職場霸凌行為之關聯性研究 | 林耀南、周恩平 |
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中華商管科技學會年會暨學術研討會為本學會每年度最重要的大型會議，從2006年起透過每年大型研討會，促使商業及管理相關領域之產業界與學術界專家能齊聚一堂，互相交流成果與心得，以加強學術交流及促進產學合作，並冀能提升我國產業生產力，促進我國競爭力。本年度特別感謝龍華科技大學企業管理系全力主辦，並提供各項資源，使本次會議得盛大舉行。
透過六年多來持續辦理，已收錄近千篇之實務或理論性驗證論文，對累積產業界與學術界之實務心得、研究成果、探討先進技術理念落實之應用深具貢獻。希望各界能持續支持本會宗旨，以長期經營的態度，針對我國產業之發展、企業行銷策略、金融及人力資源市場所面臨的衝擊與因應現況，進行相互觀摩研討，以促進國內企業產業升級，加強企業競爭力。
本年度學術研討會投稿踴躍，投稿論文篇數有131篇，經審查後分3個時段9個場次現場發表，並發行論文集，亦將摘要置於網路上供社會各界閱覽。而報名參與學者來自國內外各大專校院超過60所學校的320餘位教授與研究生，共評選出5篇最佳論文、16篇佳作，將邀請入選本學會出版的「商管科技季刊」的審查。再次感謝所有參與此次學術研討會之產、學各界菁英，相信這些優良論著對商業及管理領域之研究與應用必有卓越貢獻與深遠的影響。
中華商管科技學會理事長
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謹識
2012年11月9日
The Relationship between CEO Traits and Corporate Social Responsibility
徐傳瑛 張妙慧
Chuan-Ying Hsu Miao-HuiChang
大葉大學企業管理系 大葉大學國際企業管理研究所
摘要
本研究旨在探討CEO特質與企業社會責任之關連性。利用台灣上市櫃公司為樣本，研究期間自2009年至2011年，並以獲得企業社會責任得獎公司為準，依照一對二的配對方式，共選取279樣本進行邏輯斯迴歸分析。實證結果發現，在全體樣本中，CEO教育程度與執行企業社會責任的可能性為正相關，此外，公司財務績效、公司規模與負債比率均和善盡企業社會責任的可能性具有顯著的關係。本研究進一步再以此三項變數(財務績效、公司規模與負債比率)的平均值進行分群，深入探討兩者間的關聯性。研究顯示當公司有較佳的財務績效(高ROE)或資本結構(低負債比率)時，不但更多的CEO特質會攸關於企業社會責任執行的可能性，並且獨立董事的增設也會助益於企業社會責任的推動。
關鍵字：企業社會責任、CEO特質、財務績效、獨立董事
ABSTRACT
This paper examines the relationship between CEO traits and corporate social responsibility using a sample of Taiwan listed firms, which obtain the award of corporate social citizenship and utilize the matching ruleof one by two. By constructing the 279 cross-sectional data of lagged explanatory variables during year 2009 to 2011, we employ the pooled logit regression analysis. The empirical findings indicate that CEO education level is positively related to the possibility of corporate social responsibility (CSR) for full sample. Besides, those control variables of financial performance (ROE), firm size and debt ratio all relate to theincidenceof CSR. We then further test the relationship, based on the sub sample classified by the three control variables, between CEO traits and corporate social responsibility. Our evidenceshowsthat the characteristics of CEO duration and overconfidence in the firms with higher ROE or lower debt ratio are also significantly associated to the incidence of CSR. Above all, the larger proportions ofindependent directorsfor those well-performed firms may increase the likelihood of CSR.
Keywords: Corporate Social Responsibility, CEO Traits, Financial Performance, Independent Director
劉任昌
德明財經科技大學財金系助理教授
邱志忠
萬能科技大學財金系講師
國立台灣大學財金系博士候選人
摘要
國內學者整理2002-06年之台灣股市現金股利發放資料，發現除息日至發放日之間隔天數分佈於6至155天間，而且整體市場之間隔天數，有逐年增加之現象。本研究發現，在2006年之後，上述現象顯著改善，主因是台塑集團改變股息發放政策。本研究估計台塑集團因此項政策改變，而導致161百萬台幣之利息收入損失，但投資人權益卻因而獲得更大保障。本研究再針對主要股息發放公司分析，發現企業集團歸屬因素是除息日至發放日間隔天數長短之主要決定因素。在控制集團歸屬因素後，發現間隔天數與公司財務彈性(現金與約當現金除以資產)呈現負相關。此發現證明在短期間，財務彈性也會影響股息發放政策，且符合自由現金流量假說的廣義解讀。
關鍵字：股利政策、除息日、發放日、財務彈性、自由現金流量假說
ABSTRACT
Researchers havecompiled Taiwan’s cash dividend distribution data over the period 2002-06and found that the period between the ex-dividend dateand the payment date is distributed from 6 to 155days. Furthermore, the dividend-weighted average periods of the aggregatemarket are stably increasing. Yet, our study found the aforementioned phenomenon is significantly improved after 2006. This is due to the change of the Formosa Group’sdividend payment policy. This change could incur a potential opportunity cost of NTD 161million of interest revenue forthe Formosa Group.On the other hand, investors benefit from this policy change. When focusing on the primary cash dividend distributingcompanies, the Group identificationfactor is closely related to a stock’speriod between the ex-dividend date andthe payment date.After controlling the group-belonging factor, we find the period is negatively related to the financial flexibility (cash/asset). This evidence proves that financial flexibility materes in the short run. In one sense, this findings support the spirit of the free-cash-flow hypotheses.
Keywords: dividend policy, ex-dividend date, payment date,financialflexibility, free-cash-flow hypothesis
Relationships of work-family conflict coping strategies with adaptational consequences
張婷婷
龍華科技大學工業管理系講師
陸洛
台灣大學工商管理學系教授
林惠彥
台灣大學工商管理學系博士候選人
高旭繁
玄奘大學應用心理學系助理教授
陳瑩珊
台灣大學工商管理學系碩士生
Ting-Ting Chang
Department of Industrial Management,
Lunghwa University of Science and Technology
Luo Lu
Department of Business Administration,
National Taiwan University
Hui-Yen Lin
Department of Business Administration,
National Taiwan University
Shu-FangKao
Department ofApplied Psychology,
Hsuan ChuangUniversity
Ying-Shan Chen
Department of Business Administration,
National Taiwan University
摘要
現有的職家研究中關注因應的研究並不多，特別缺乏專為職家情境設計的因應量表，Somech與Drach-Zahavy(2007)的「職家因應策略量表」(WFCS)以職家情境為發展基礎，本研究將在台灣社會脈絡中編修此一工具並確認其理論基礎與信效度。結果顯示：職家因應策略可概分為「權衡適中」與「追求完美」二種，均屬於問題取向因應策略，故我們另行納入情緒取向因應策略，編成新的「職家衝突因應策略量表」。我們亦進一步探討在職家衝突的情境下，不同的因應策略對適應後果的影響。適應後果涵蓋工作面(組織承諾、工作滿意、離職意向、工作績效)、家庭面(家庭滿意)與個人面(身心健康)等多項指標。利用結構式問卷進行調查，研究對象以全台灣來自不同組織的全職工作者為樣本，共計回收630份有效問卷。研究結果發現，職家問題取向因應策略之「追求完美」有最佳的適應效果，「權衡適中」則與各項適應指標皆無關聯，職家情緒取向因應策略卻有較差的適應效果。
關鍵字：職家衝突因應策略、問題取向因應策略、情緒取向因應策略
ABSTRACT
Coping strategies have received little attention in the work-family research, and theory-based coping measures are lacking.The situation-specificwork-family coping strategies scale (WFCS) originally developed by Somech and Drach-Zahavy (2007) is a rare exception. We revised the WFCS scale in the Taiwanese context and found two kinds of coping categories: “Super at work/home” and “Moderation at work/home”. Since bothstrategies are problem-focused, we included some emotion-focused coping strategies in our revised WFCS scale. We proceeded to investigate the relationships between variouswork-family conflict coping strategies and adaptational consequences, including work (organizational commitment, job satisfaction, turnover intention, and job performance), family(family satisfaction), and individual outcomes (mental and physical health). Using structured questionnaires, a diverse sample of 630 full-time employees drawn from a variety of organizations was surveyed. We found that “Super at work/home” as a problem-focused coping strategy had good effects on adaptational consequences across the board, while “moderation at work/home” has no effect and emotion-focused coping strategies had some bad effects.
Keywords: work-family conflict coping strategies, problem-focused coping strategies, emotion-focused coping strategies
李維鈞
龍華科技大學企管系
陳元和
龍華科技大學企管系
侯佳伶
龍華科技大學商學與管理研究所
摘要
廣告使企業與消費者之間產生有意義的連結，企業運用產品本身的良好形象來尋找可信度高之代言人來為產品代言，藉以吸引大眾目光強化消費者對於廣告的印象。以往的研究發現產品的品牌形象及代言人可信度都是提升廣告效果的影響因素，但於相同的條件與時段當中，透過合適的媒體類型讓消費者接受廣告頻率刺激，也可能是影響廣告效果的重要因素。本研究在探討品牌形象及代言人可信度對廣告效果影響的同時，並將廣告頻率及媒體類型納入考量，進一步探究廣告播放頻率與媒體類型對於廣告效果之影響。為建立體驗情境，本研究以問卷發放的方式進行實驗設計，將實驗廣告以一、二、四次的播放頻率穿插於電視媒體、網路媒體、平面媒體中，並以大學生為樣本將實驗者分為九組不同的實驗情境進行實驗研究，共計回收 475份有效問卷。研究結果顯示品牌形象及代言人可信度對廣告效果均具有正向影響效果，再進一步利用共變數分析來探討廣告頻率與媒體類型對於廣告效果的影響，發現經品牌形象及代言人可信度調整後之廣告效果，在廣告頻率與媒體類型上存在著顯著的影響效果。最後，本研究則依據資料分析的結果，提出理論與實務上的建議，供後續研究參考。
關鍵詞：品牌形象、代言人可信度、廣告頻率、媒體類型、廣告效果
Are Taiwanese International Public Accounting Firms Superior in Operating Performance?
陳燕錫
國立雲林科技大學會計學系教授
許忠治
崇右技術學院財務金融系講師
Yahn-Shir Chen
Professor, Department and Graduate Institute of Accounting,
National Yunlin University of Science and Technology
Chung-Chei Hsu
Instructor, Department of Finance,
Chungyu Institute of Technology
摘 要
本文以我國1989~2009年「會計師事務所服務業調查報告」之普查資料，探討國際型會計師事務所在面臨審計市場競爭激烈，執業環境日益惡化的情形下，其創造績效的能力是否依然具有優勢，因此將深入瞭解國際型與大型會計師事務所在全時期、「六大」、「五大」及「四大」時期之經營績效方面是否確實存有差異性；本文之經營績效包含會計師事務所每位會計師之稅前淨利、會計師事務所之利潤率及生產力；實證結果顯示，除了「五大」時期中，會計師事務所之型態與事務所之利潤率部分呈現正相關，但不顯著外，其餘各時期會計師事務所之型態與每位會計師之稅前淨利、事務所之利潤率及生產力皆呈現顯著正相關，代表國際型會計師事務所之經營績效確實高於大型會計師事務所，亦即會計師事務所得以藉由合併與結盟的效果來擴增事務所之經營績效。
ABSTRACT
This study investigates the operating performance of international and large public accounting firms in Taiwan during the whole period, BIG 6, BIG 5, and BIG 4 periods. Empirical data are from the 1989-2009 Survey Report of public accounting firms in Taiwan. We define operating performance as every CPA’s pre-tax income, profitability and productivity of public accounting firms. Main findings are as follows. Profitability of international public accounting firms is not better than that of large public accounting firms during BIG 5 period. However, every CPA’s pre-tax income, profitability and productivity of international public accounting firms are better than that of large public accounting firms during the other periods. Therefore, public accounting firms can improve operating performance through merger and alliance.
The Impact of Sex Appeals and Humorous Advertising on the Advertising Effectiveness -
The Moderating Effect of Gender Differences
林耀南
輔仁大學企業管理系
Yaonan Lin
Department of Business Administration,,
Fu Jen Catholic University
呂家蓁
輔仁大學國際經營管理所
Chia-Chen Lu
Department of MBA Program,
Fu Jen Catholic University
周恩平
輔仁大學企業管理系
En-ping Zhou
Department of Business Administration,
Fu Jen Catholic University
摘要
本研究欲探討不同裸露程度之性訴求廣告與幽默廣告在受測者性別干擾下之廣告效果。以性訴求廣告之裸露程度 (全裸/部分裸露/無裸露) 和幽默廣告類型 (幽默/非幽默) 為自變項，受測者性別 (男/女) 為干擾變項之3*2*2 實驗設計探討其廣告效果。以三因子變異數進行分析，有效樣本共407份，研究結果發現：(1) 部分裸露比全裸有較佳之廣告效果，全裸比無裸露廣告有較佳之廣告效果；(2) 幽默比非幽默類型廣告有較佳之廣告效果；(3) 在幽默訴求下，全裸及部分裸露比無裸露廣告有較佳之廣告效果，但全裸及部分裸露之廣告效果無差異；(4) 對於男性受測者，全裸及部分裸露皆比無裸露有較佳之廣告效果；(5) 對於女性受測者，部分裸露比全裸有較佳之廣告效果；全裸比無裸露有較佳之廣告效果。在實務貢獻上，本研究建議實務業者宜利用適度裸露程度之模特兒搭配幽默廣告，會產生較佳之廣告效果，再者，針對男性與女性閱聽眾可擬定不同尺度之性訴求廣告，以達有效的宣傳策略。
關鍵字：性訴求、幽默廣告、受測者性別、廣告效果
ABSTRACT
This study aims to assessthe impactof three different degrees of sex appeals advertisings (full nudity / semi-nudity / non-nudity) and in various types of humorous advertisings (humor / non-humor) on advertising effectiveness. Gender differences (male/female) wereused as the moderate variable. The influence of both sex appeals and humorous appeals in the same advertisings is another discussing point of this study. A total of 407 respondents participated in this study. An experimental method was used in this study, and data were analyzed by performing 3-way ANOVA. There are some findings in this study: (1) The semi-nudity advertising has higher advertising effectiveness than the full nudity advertising; the full nudity advertising has higher advertising effectiveness than the non-nudity advertising; (2) The humorous advertising has higher effectiveness than the non-humor advertising; (3) Under humor appeals, full nudity and semi-nudity have higher effectiveness than non-nudity. Full nudity and semi-nudity have no differences in advertising effectiveness. (4) For male respondents, the full nudity and semi-nudity have no differences in advertising effectiveness, but both of them have higher advertising effectiveness than non-nudity; (5) For female respondents, the semi-nudity has higher advertising effectiveness than full nudity；The full nudity has higher advertising effectiveness than non-nudity.
Keywords: Sex appeal, humorous advertising, gender differences, advertising effectiveness
Knowledge transfer and creation of cultural enterprises-based on the per-spective of knowledge spiral
吳偉立
健行科技大學國際企業經營系助理教授
Wei-Li Wu
Assistant Professor, Department of International Business,
Chien Hsin University of Science and Technology
徐惠心
健行科技大學國際企業經營系研究生
Hui-Shing Shu
graduate student, Department of International Business,
Chien Hsin University of Science and Technology
莊育詩
健行科技大學國際企業經營系助理教授
Yuh-ShyChuang
Assistant Professor, Department of International Business,
Chien Hsin University of Science and Technology
摘要
近年知識管理成為各界所關心之重要議題，組織希望能運用完善之管理機制，並期望有效地促進組織內外部知識發展，於組織內進行移轉與創新技能，進而取得企業競爭優勢。然而過去學者對知識管理之相關研究著墨甚多，對於文教機構如何有效運用知識管理來強化其組織能力，並促進創新教學技能之了解卻非常有限。文教機構之主要工作以傳授知識為主，其第一線之教學人員為知識工作者。知識工作者必須透過汲取大量資訊作為知識創造之利基，並以創新教學技能為主要目標。本研究將以個案研究法，對文教體系之組織成員進行非結構性訪談與觀察，並進一步運用Nonakaand Takeuchi (1995)之知識螺旋理論觀點探究其組織知識發展歷程。個案研究顯示組織內資訊之流動須透過組織成員的彼此互動與分享，進而強化組織及個人之教學技能。本研究並指出文教機構之知識工作者角色與定位，與創新實務之探討。
關鍵字：知識管理、知識螺旋、文教事業機構
受非齊次純生衝擊與故障率交互作用影響下之雙元件系統的年齡置換策略
Cost-optimal age replacement policyfor a two-unit system subject to
non-homogeneous pure birth shocks
宋建國
東南科技大學工業工程與管理系
摘要
雙元件系統受衝擊與故障率交互作用雙重的影響，而衝擊的發生為非齊次純生過(non-homogeneous pure birth process)，衝擊(shocks)可分為兩類：「第I 型衝擊(type-I shock)」會使得元件A 輕微故障(minor failure)，所有元件A 的故障可經由小修理(minimal repair)修復，同時也會某程度的增加元件B之故障率，此外元件B故障會使得系統完全故障(total failure)；「第II型衝擊(type-II shock)」屬嚴重故障(catastrophic failure)，會造成系統完全故障。在此置換模式下，系統將被置換於年齡T或系統完全故障時，端視何者先發生，在單位時間期望成本最小化下，求得最佳置換策略T *，分析其存在性及唯一性，並以一數值範例輔以說明。
關鍵字：雙元件系統、年齡置換、小修理、故障率交互作用、衝擊、純生過程
ABSTRACT
A two-unit system is both subjected to shocks and exhibits failure rate from interaction. The shocks arrive according to a non-homogeneous pure birth process. As shocks occur that affect the system are of two types. A type-I shock causes a minor failure of unit-A, and the damage that is caused by such a failure affects unit-B, whereas a type-II shock or failure of unit-B causes a total failure of the system that is removed by an unplanned replacement. All unit-A failures can be recovered by making minimal repair. The goal of this study is to derive the expected cost rate of replacement by introducing relative costs as a criterionin determining optimality; then, the optimal replacement period T * whichminimizes the cost can be determined. A numerical example is presented to show the application of the method.
Keywords: two-unit system, agereplacement, minimal repair, failure rate interaction, shocks, pure birth process
An Exploration Study of Taiwan Higher Education’s Academic Deviation Behavior
袁正綱
龍華科技大學企管系
祁明新
龍華科技大學企管系碩士班
Cheng-Kang, Yuan
Department of Business Administration, Lunghwa University of Science and Technology
Ming-Hsin, Chi
MBA Graduate School, Lunghwa University of Science and Technology
摘要
在學術實務中，普遍存在許多具爭議性的偏差行為。若不加以定義與規範，學術偏差行為甚易演變成學術不當行為。為瞭解國內學術界對學術偏差行為的認知與看法，本研究採用問卷調查法，以研究、發表、審查與指導等4 個構面，設計26 項有關學術偏差行為的情境題項，並蒐集454 名高教體系教師對各題項嚴重程度的反應評比。分析結果顯示，雖然受訪者大多認為國內的學術偏差行為已相當嚴重；但在所有題項的反應中，仍有一至兩成受訪者認為是正常現象。顯示國內學者對學術偏差行為的認知與看法仍有相當大的分歧，在制訂國內學術倫理規範前，有必要進一步的探究與釐清。
關鍵詞：學術偏差行為，學術不當行為，學術倫理規範
ABSTRACT
There aremany widespread controversial deviation behaviorin the academic practices, if the norm is not properly defined and coded, these academic deviation behaviorare easily escalating to more serious academic misconducts. To explore the researchers’perceptions of Taiwan Higher Education to academic deviation behavior, this study conducted a questionnaire survey with 4 constructs of research process, paperpublication, paper reviewing, and graduate instructing, 26 questioningitems designed to reveal the various situations of academic deviation behavior. The analysis results of 454 subjects’response showed that most of subjects recognized that the situation of academic deviation behaviorin TaiwanHigher Education is quite serious, butthere are 10-20 % responsesholding as “normal”of each questioning items. The perceptions differences should be further explored and clarifiedbeforecoding the norm of academic ethics.
Keywords: Academic Deviation Behavior, Academic Misconducts, Code of Academic Ethics
A Study on The Professional Competency of Mutual Fund Manager
洪光宗、蕭安利
Hung, Guang-Chu Hsiao, An-Li
世新大學企業管理研究所
摘要
近年來職能的相關研究與應用越來越受到企業界的重視，尤其在2008年全球經歷金融海嘯後，「人才」更是企業所關注的議題。在企業界紛紛採取裁員政策來降低經營成本下，如何找出企業中最具效能的人才，更是企業未來的重點項目。本研究的目的主要是探討證券投資信託事業之共同基金經理人所應具備的專業職能，以採取質化研究方式，利用深度訪談法及行為事例訪談法，先由三位資深專家討論共同基金經理人選樣標準及訪談題綱之建議，另外訪談四位專家以建立專家效標後，再予以進行七位共同基金經理人之深度訪談。本研究從訪談轉譯文字資料中，運用內容分析法選取出重要語幹，結果共選取了395個語幹，再參照Spencerand Spencer（1993）所提出職能字典之動機、思想及行為，以建構共同基金經理人之專業職能模式。本研究所分析之結果期能提供投信業做為未來評選共同基金經理人的職能標準。本研究建構出共同基金經理人之專業職能共12項構面及28項職能項目。
關鍵字：共同基金經理人、專業職能、內容分析法。
增廣GARCH與修正GARCH模型為基礎之股價指數選擇權價格預測
Forecastingstock index option priceswithaugmented-and modified-GARCH models
姜淑美
龍華科技大學財務金融系副教授
劉洪鈞
明新科技大學財務金融系助理教授
Shu-Mei Chiang
Associate Professor, Department of Finance, Lunghwa University of Science & Technology
Hung-Chun Liu
Assistant Professor, Department of Finance, Minghsin University of Science & Technology
摘要
本文利用GARCH(1,1)作為波動模型架構，首先在其條件變異數方程式中加入不同資訊頻率(5分、10分、30分)的已實現波動(Realized volatility, RV)作為外生變數，提出增廣模型(GARCH-RVm)。我們另考慮將GARCH條件變異數方程式之殘差平方項改以RV取代之，提出修正模型(MGARCH-RVm)。利用前述兩類模型預測台指選擇權(TXO)之理論價格，探討高頻資料對選擇權價格預測的資訊價值。實證結果指出，GARCH-RVm及MGARCH-RVm的預測績效皆優於傳統GARCH模型，顯示隱含於RV的高頻日內資訊確實可提升GARCH模型為基礎的選擇權價格預測準確性。其次，在不同的資訊頻率下，增廣模型的預測績效皆優於修正模型，表示將RV以外生變數的方式加入GARCH條件變異數方程式中，可得到較佳的預測績效。再者，SPA檢定的結果指出GARCH-RV10模型顯著優於其它模型。最後，10分鐘頻率的日內資料最具資訊價值。
關鍵字：選擇權、已實現波動、高頻資料、BS模型、SPA檢定
ABSTRACT
Under the GARCH(1,1)framework,we first propose the augmented GARCH (GARCH-RVm) model which extendsthe traditional GARCH model by incorporating realized volatility (RV) with m-minute intraday data frequency(5-, 10-and 30-min)as explanatory variable intothe variance equation. We next develop the modified GARCH model (MGARCH-RVm), which modifiesthe GARCH with replacement of the squared residuals in the GARCH model by RV. These models are employed to explore the information value of the high frequency data that is embodied in the RV for improving forecasts of TAIEX option (TXO) prices at daily horizon.Empirical results indicate that both of the augmented-and modified-GARCH models outperformthe traditional GARCH model, suggesting that the GARCH-based option price forecasts can be moderately improved with the additional information contained in RV. Secondly, for each data frequency, the augmented modelconsistently generates more accurate option price forecasts than the modified model.Thirdly, the results from the SPA test show that the GARCH-RV10 significantly dominates other models. Finally, the intraday data with ten-minute frequency is the most informative.
Keywords: Option; Realized volatility;High frequency data; BS model; SPA test
TAIWAN ECONOMIC DEVELOPMENT, GROWTH OF 25COUNTIES AND CONVERGENCE:
1961-2006
高慈敏
銘傳大學財務金融系
TZU-MIN KAO
Department of Finance, Ming Chuan University
摘要
本文延續Boumol(1986) 、Delong(1988)、Ｂarro and Sala-i-Martin(1992)的研究，討論台灣區域發展過程區域發展收斂現象，實證雖支持β收斂假說，但整體解釋力偏低。本文再以關聯結構(copula)方法，就機率的角度，進行收斂假說的探討。首先，估計核函數。根據區域所得的核修勻函數，發現台灣的邊沁式社會福利函數，符合一階隨機優勢理論。接著就期初所得與技術的角度，探討與區域長期成長的關係。技術指標衡量方法以無母數分析方法為基礎。若就機率的觀點，探討所得與技術的關係。研究發現，技術高區域所得高的機率亦較大。區域技術水準有助於改善每人產出水準，但也存在1.54%的機率，產出水準仍偏低。若區域技術水準低，則存在相當高的機率(85.71%)，會陷於區域發展的相對貧窮。若就期初所得與成長的機率關係，由歷史資料的聯合機率結構顯示，區域發展存在否極泰來的可能性。相對低所得水準的區域，有相當大的機率(66.67%)，可以高度成長，但亦存在16.67%的機率，維持相對貧窮的現狀。
關鍵字：生產力、區域成長、核函數、隨機優勢理論、關聯結構
ABSTRACT
This article follows the researches of Boumol(1986), Delong(1988), Barro and Sala-i-Martin(1992), and discusses the regional convergent facts of Taiwan .The empirical results acceptthe hypothesis of βconvergence, but with lowexplained power.Copulamethod are applied to explore this issues .This article try to fit the probability function, which is different from the mean and variance estimation method.Firstly,kernel function of regional income has been finished to describethe income distribution.According to the region smoothing kernel function, we discovered that bentham type social welfare function of Taiwan conforms to the first-order stochasticallydominance theory. Secondly, we explore the technology and income relationship with joint probability analysis. The Productivity index was measured by nonparametric method. By the probability analysis, we try to construct the relationship between growth,initial income and productivity. We found that relative high productivity regions will reach relative rich income level. The Probability is high. However, It still exist 1.54% opportunityto be a relative poor regions.If the region productivityare relative low, willexist high probability (85.71%)to stay at relative poverty.However,It is alwaysdarkest beforethe dawn. In the long run,poor counties exist quite great probability (66.67%)to be better,but also exist 16.67% probabilitiesto stay at relative poverty.
Keywords: Productivity, Regional Growth , Kernel Function, Stochastic Dominance,Cupola
Abnormal Information in Stock Price of Clean Energy and Technology Companies
李彥賢，吳淳郁
中原大學財務金融學系副教授，中原大學財務金融學系學生
Yen-Hsien Lee, Chun-Yu Wu
Department of Finance, Chung Yuan Christian University
摘要
本研究以自迴歸條件跳耀強度結合一般化偏態誤差分配模型(ARJI-SGED)探討異常訊息對乾淨能源(ECO)與科技公司（PSE）之影響，研究期間為2001年1月3號至2011年1月31號。此外，更進一步檢驗ECO與PSE之跳躍-擴散變異數。
實證結果顯示，ECO與PSE皆顯示具有跳躍現象，且皆被油價所影響。此外，PSE較ECO擁有更強的波動性類聚。此外，結果指出ECO與PSE報酬序列之分配為輕微左偏及厚尾，且顯示跳躍變異數在市場波動指數中扮演一關鍵角色。
關鍵字：異常訊息、ARJI-SGED、偏態、厚尾、乾淨能源、科技公司、油價
ABSTRACT
This paper researches the abnormal informationin WilderHill Clean Energy Index (ECO) and NYSE Arca Technology Index (PSE) by using autoregressive conditional jump intensity model inSkewGeneralized Error Distribution (ARJI-SGED). The research period is from January 3, 2001 to January 31, 2011.Besides, we test the diffusion-jump variance on the PSE and ECO.
The empirical resultindicates that there are jump phenomenain clean energy and technology companies.The oil price impactson clean energy and technology companies. Moreover, PSE has high levels of volatility clustering than the ECO.These results show that the distributions of returns series are skewed slightly to the left and fat-tailed. It also means thatjump variance plays a crucial role in marketvolatility indices.
Keywords: abnormal information, ARJI-SGED, skewness, fat-tailed, PSE, ECO, oil
Corporate Governance and Firm Performance: Evidence from Nordic ADRs
廖巧琪
國立交通大學財金所
謝文良
國立交通大學財金所
李怡容
國立中正大學會計與資訊科技學系
潘李賢
國立中正大學會計與資訊科技學系
摘要
企業藉由海外上市可以為公司帶來價值的提升嗎?本文針對北歐四國赴美發行存託憑證之公司，以2001~2010年的資料為樣本，研究發行ADR的行為、美國沙賓法案(Sarbanes-Oxley Act ,”SOX”)以及北歐公司治理法(Nordic codes)等三種不同的事件，藉由交叉比對探討對公司治理以及績效的影響；再由內部公司治理層面，探討董事會結構、股權結構、CEO特性與公司績效之關聯性。
實證結果發現，美國沙賓法案後對公司治理相對北歐當地的公司治理法有更明顯的改善，然而北歐公司受美國沙賓法案影響得以提升公司治理的同時，也帶來內控成本的增加，削弱了在績效方面的表現；而北歐當地的公司治理法則明顯為公司帶來績效的提升，與西班牙的Olivencia Code和印度的Clause 49等代表性法法規一樣，國內法規確實讓公司落實了公司治理，也使得市場給予公司正面的評價；而發行ADR的行為多在美國在2008年寬鬆存託憑證之政策後，且僅為體制的移轉，對公司治理影響不大，適逢金融海嘯，績效表現無法產生海外上市可能帶來的溢價。
關鍵字：公司治理、公司績效、美國存託憑證、沙賓法案、北歐公司治理法則
ABSTRACT
Does cross listing in the United States increase a firm’s market value? This paper examines the effects of ADR listing, Sarbanes-Oxley Act (SOX), and Nordic codes on firm performance for Nordic American Depositary Receipts (ADRs). Using data from 2001 to 2010, we explore the relationship between corporate governance and firm performance for Nordic ADRs from the perspective of internal corporate governance that includes board structure ,CEO characteristics and ownership structure.
We find that post-SOXcorporate governance quality has significantly improved compared with the quality of post-Nordic codes. However, the costs associated with SOXhave adversely affected firm performance. This evidence is consistent with the view that investors consider SOXdeterrence on performance of cross-listed foreign companies. On the contrary, the local Nordic codes have improved both corporate governance and firm performance for Nordic ADRs. This result is consistent with the post-governance effects of Olivencia Code in Spain and Clause 49 in India. As for the post-ADR effect, there appears to be little effect on corporate governance and firm performance, which might be attributable to the financial tsunami and SEC’s allowing unsponsored ADRs to be listed on U.S. stock exchanges in 2008.
Keywords: American Depositary Receipts ,Corporate governance, Sarbanes–Oxley Act , The Nordic codes
李維鈞
龍華科技大學企管系
陳元和
龍華科技大學企管系
黃泰彬
龍華科技大學商學與管理研究所
摘要
有鑑於企業資源規劃系統對產業與企業營運的重要性，本研究乃運用科技接受模式，衡量某資訊科技公司員工對於公司所導入ERP系統在認知有用性、認知易用性、使用態度、使用意向以及使用行為的實際狀況。
本研究以某資訊科技公司員工為研究對象，運用問卷調查法與統計分析做為資料蒐集方法與資料分析方法。本研究問卷回收總數為 300 份，有效問卷為 290 份，無效問卷有 10 份，問卷回收率為 96.7%。
研究結果如下：1.資訊科技公司員工不同教育程度、職務別、服務年資在企業資源規劃系統導入後認知有用性有顯著差異。2.資訊科技公司員工不同年齡、教育程度、職務別在企業資源規劃系統導入後認知易用性有顯著差異。3.資訊科技公司員工在對企業資源規劃系統導入後認知有用性、認知易用性、使用態度、使用意向、使用行為等科技接受程度構面彼此之間，除了認知有用性對使用意向無顯著影響之外，其餘均互有顯著影響。
關鍵詞：企業資源規劃系統、科技接受模式、資訊科技
公部門Moodle數位學習系統使用意圖影響因素之研究：以台東縣消防局為例
陳浩宮
台東縣政府消防局
陳宜檉
國立臺東大學資訊管理研究所
葉政勳
國立臺東大學資訊管理研究所
尤意然
國立臺東大學資訊管理研究所
摘要
隨著資訊網路蓬勃發展，政府公部門人員必須不斷學習新的知識技能，以有效因應日益倍增的便民業務，並迅速回應民眾的需求。有鑑於此，政府單位架設用以提供公務人員更好知識技能的線上學習系統也應運而生，然而由中央觀點提供學習環境的課程卻未能達到符合預期的學習成效。考量中央無法一一針對地方部門提供適性課程、以及地方政府經費因素，難以負荷線上學習平台開發維護的費用。以Moodle這套廣泛應用的開源線上學習系統，作為提供數位學習上的輔助。衡量一般地方公部門對此線上學習系統的使用意向，便成此研究關切之課題。本研究架構以科技接受模式(TAM)為理論基礎；以績效期望及情境學理論之要點：「學習情境」做為外部變數探討「認知有用」與「認知易用」進而影響「使用」的情形，並根據績效期望及情境學習理論的主要觀點，提出研究假設，以進一步瞭解公部門Moodle數位學習系統使用意圖影響之因素。
關鍵詞：線上學習、學習情境、科技接受模式（TAM）、Moodle
Predicting the usage intentions of mobile bank with smart phone
through an extension of TAM
歐陽彥慧
崑山科技大學財務金融系助理教授
Yenhui Ouyang
Department of Financeand Banking, Kun Shan University
The study developed and tested an integrative model to predictthe factors influencing the usages intentions of mobile banking with smart phone.This research adopts an extended TAM perspective to test several causal hypotheses pertaining to antecedents and impacts of attitude toward behavior by means of structural equation modeling to measure the relationship among these constructs.An empirical test of the model demonstrates that security anxiety and Internet trust predict PU and PEOU, which mediate the effects of Internet trust and security anxiety on behavioral attitudes and usage intention with regard to mobile banking. Internet trust and security anxiety thus constitute important indirect factors influencing the adoption of mobile banking. However, customers’ subjective norm is positive significant relationship with attitude toward behavior and perceived usefulness through the mediating effectsof PU and PEOU.These results of this study can provide useful marketing strategies for banking industry, enhancing its competitive advantage.
Keywords: TAM, TRA, Security anxiety, Internet trust
The Effects of Owner relationship on the Brand Community
曾義明
淡江大學國際企業研究所副教授
張勝雄
淡江大學國際企業研究所助理教授
張瓏耀
淡江大學國際企業研究所碩士
Yi-Ming Tseng, Sheng-Hsiung Chang, Chang Lung Yao
摘要
「品牌」這個名詞在行銷學上佔有重要的地位。舉凡生活上的週遭事物，消費者無一不受品牌存在的影響。但在眾多品牌互相競爭的今日，要如何從激烈的品牌競爭中脫穎而出則是品牌經理人所亟需關切的課題。人是情感的動物，在品牌的消費上一定會尋找相同偏好的消費者藉以尋求歸屬感。而社群這種因為具有相同理念、目標的團體恰好扮演了滿足消費者這類需求的角色。從消費者基本的需求來探討，為何消費者會想要消費特定品牌？究其原因不外乎是該品牌能夠提供消費者特殊的意義，不論是在提供的產品、品牌、公司或是其他消費者上，必定有特殊的關係存在才能對消費者本身造成影響。而社群賦予了這個品牌與他人互動的關係，無論是因為知識上的分享、實務上的要求、虛擬網路的連接等，都讓消費者與社群中的其他事物有所接觸、交流而強化了關係的維持。同樣地，在品牌的消費上也因而凝聚出一個社群，從品牌能給予消費者在情感的需求上，進而透過社群的運作來行銷品牌，無論是聚會或出遊等活動方式，都能在消費者心中建立潛移默化效果，並反映在品牌的銷售上。本研究以顧客關係以及人格特質兩個角度，針對國內休旅車市場的品牌社群加以分析，並以社群擁有者的態度作為應變數進行階層式迴歸分析，結果發現擁有者與產品、公司以及其他擁有者的關係會對擁有者對品牌社群活動的態度有顯著的正面影響。即使在知覺品質為干擾變數下仍有一樣的效果；在人格特質部份，個人性格的外向性和隨和性對品牌社群活動的態度也有顯著的正面影響。本研究最後提出對於品牌社群理論與實務的貢獻與未來研究方向。
關鍵詞：品牌、顧客關係、品牌社群
ABSTRACT
“Brand” has been an important status in marketing. Brand manager have to concentrate on the target that how to win out in the serious competition.People are animal with emotions, so they will seek other consumers with the same preference to acquire the sense of belonging in brand consuming. Community, the group with the same ideas and goals just play the role to satisfy consumers’ needs. Discussing from the basic needs of consumers, the “brand” provide specificmeaning that explain the behavior of consuming particular brands. These specific relationships which exist among products, brands, companies or other consumers generate effects. Community which links brand and people with the interactive relationships make consumers contacting, exchanging and strengthening the meaning of relationship, through no matter the share of knowledge, requesting of affection or the connection of network. Similarly, the consuming of brand cohere a community which based on the emotional needs of consumers and promote brands by the operation of community. Whether meeting or activity will build the unobtrusive and imperceptible influence in the mind of consumer and reflect on the sales of brands.
This research analyzes the brand community on the domestic recreational vehicle market. And the attitude of community owners is used as the dependent variable to run hierarchical linear analysis. The result shows that relationships of owners among product, brand, company and other owners will generate positive effects even if the perceived quality has been a moderate variable. At last, further suggestions and future research direction will present for brand community theory.
Keywords: Brand、Customer Relationship、Brand Community
服務品質、滿意度、再購意願、與情感因素結構方程模型之研究：以C公司智慧型手機行動通信為例
The structural equation modeling analysis of service quality, satisfaction, repurchase intention, and affection factors: A study of the smart phone mobile communication of C Corp.
陳樹榮
國立雲林科技大學企業管理系博士後研究
蘇芳霈
樹德科技大學運籌管理系副教授
賴奎魁
國立雲林科技大學企業管理系教授
莊智鈞
國立雲林科技大學企業管理系研究生
摘要
既有客戶的再購行為，不僅是企業觀察其產品或服務在市場上是否持續具有競爭優勢的關鍵因素，也是企業追求永續經營與獲利最有效的途徑。先前的研究顯示，客戶再購行為的產生，主要是源於客戶對廠商產品/服務的使用經驗，如服務品質、滿意度、或可能影響其再次購買意圖的其他企業行為情感知覺。這些相關議題不僅是過去學術研究的焦點，同時也是一般企業經營者持續關注的議題。尤其，擁有龐大客戶基礎的大型企業經營者，假使能夠以理論模式為基礎，定期檢閱既有客戶對其產品/服務知覺的差異與發展趨勢，並適時提出改善措施，進而創造顧客與企業雙贏的競爭優勢更是不容忽視。因此，本研究選擇國內一家大型的智慧型手機通信服務業者作為研究標的，並以線性結構方程模式(SEM)的統計分析方法對其智慧型手機用戶提供之服務品質、滿意度、再購意願和情感變項的正直性與公平性等潛在因素進行整體結構模型的分析與檢驗。最後，本研究發現廠商對其既有智慧型手機用戶：（1）服務品質愈好，顧客滿意度愈高；（2）顧客滿意度對用戶後續的再購意願並未達到統計上顯著的影響效果；（3）用戶對廠商的正直行為知覺愈高，服務滿意度愈高；（4）用戶對廠商公平行為的知覺程度，會對服務品質的認同與再購意願產生正向的直接影響效果。
關鍵字：服務品質、顧客滿意度、再購意願、正直性、公平性
ABSTRACT
Current customers’ repurchase behavior, besides one key factor for enterprises tojudge whether their products/service have competitive advantages in the market, is the most efficient way for them to pursue sustainable management and profit. The previous study shows that customers’ repurchase behavior is mainly resulted from their experience to use vendors’ products/service, such as service quality, satisfaction, or other enterprises’ probityand equity behavior which may affect their repurchase intension. These relevant themes are not only the highlights of academic study in the past but also the common issues which enterprise managers continually concern about. Above all, if the large-scale enterprise managers, possessing vast customer resource, can take this theoretic model as their base, regularly review customers’ perceptional differenceand development trends towards their products/service, and timely raise improvement measures, the win-win deals between enterprises and customers is hard to be ignored. As a result, the object of research is selected to be one domestically large-scale telecommunication service provider for smart phone. With one method of statistical analysis, the structural equation modeling (SEM) analysis, this study focuses some potential factors, such as their service quality provided for smart phone customers, customers’ satisfaction, repurchase intension, and the variation of affective factors, that is probity and equity, to analyze and examine the whole structure modeling. In conclusion, this study has found that the way the vendor treats to its current smart phone customers: (a) The better the service quality can be, the higher customers’ satisfaction can be; (b) The cause-effect relation between customers’ satisfaction and their repurchase intension doesn’t achieve the obvious influential effect as the statistics shows; (c) The higher customers’ perceptiontowards vendors’ probitycan be, the higher service satisfaction can be; (d) Customers’ perceptionallevel towards vendors’ equity can bring to their recognition of service quality and repurchase intension, further creating positive and direct influential results.
Keywords: Service quality, Customer satisfaction, Repurchase intention, Probity, Equity
服務品質、滿意度、再購意願與情感因素關係之研究：以C公司多媒體隨選視訊(MOD)傳輸系統為例
The structural equation modeling analysis of service quality, satisfaction, repurchase intention, and affection factors: A study of the MOD transmission system of C Corp.
蘇芳霈
樹德科技大學運籌管理系副教授
陳樹榮
國立雲林科技大學企業管理系博士後研究
賴奎魁
國立雲林科技大學企業管理系教授
林伯聰
國立雲林科技大學企業管理系研究生
摘要
既有客戶的再購行為，不僅是企業追求獲利最有效的途徑，也是企業觀察其產品或服務在市場上是否持續具有競爭優勢的關鍵因素。客戶再購行為的產生，主要是源於客戶對廠商先前產品的使用經驗(亦即包含服務品質與滿意度)或者是可能影響其購買行為的其他公平正義行為，因此，相關議題不僅是過去學術研究的焦點，同時也是一般企業經營者持續關注的議題。尤其是，擁有龐大客戶基礎的大型企業經營者，假使能夠以理論模式為基礎，定期檢閱其客戶實際對其服務知覺的差距或發展趨勢，並適時提出改善措施，以創造顧客與企業雙贏的競爭優勢更是不容忽視。準此，本研究選擇一家國內大型企業的多媒體隨選視訊(MOD)傳輸線路的系統服務作為研究標的，並以線性結構方程模式(SEM)的統計分析方法對其傳輸線路系統的服務品質、服務滿意度、再購意願和情感變項的正直性與公平性等潛在因素進行整體結構模型的分析與檢驗。最後，本研究發現：（1）廠商對客戶服務品質愈好，則服務滿意度愈高。（2）客戶服務滿意度愈高，對廠商提供產品的再購意願也愈強。（3）廠商的正直性行為，會對客戶的服務品質與服務滿意度產生正面的調節效果。（4）客戶對廠商提供產品的公平性服務感受程度愈高，則再購意願也愈強。
關鍵字：服務品質、顧客滿意度、再購意願、正直性、公平性
ABSTRACT
The repurchase behavior of existing customers is not only the most efficient way for companies to make profits, but also the key determinants of whether companies’ productsor services can be persistently competitive in the market. Customers’ repurchase behavior to companies’ products is essentially created through prior experiences with the products (including service quality and satisfaction) or the other characteristics such as justice and integrity contained in the products or services. Thus, issues related to repurchase behavior have drawn attention not only in the academia studies but also in general companies’ managements. Especially if for those companies with large scale customer bases could adopt the theoretical models to regularly examine the differences between their customers’
perceptions and expectations of the services or the development tendency, and could provide the improving measures in a timely manner, it would eventually gain win-win competitive advantage for the companies and their customers. Thus, this study focuses on the Multimedia on Demand (MOD) transmission line system services of a large domestic company and uses structural equation modeling (SEM) to test structural model and analyze the relationship among quality, satisfaction, repurchase intention, integrity and justice of the MOD transmission line system services. The findings show (1) the better service quality the company provides to its customers, the higher customer satisfaction will be, (2) the higher customer satisfaction, the stronger repurchase intention, (3) the integrity of the company has a positive effect on their service quality and customers satisfaction. (4) the higher degree of justice perceived by customers, the higher customers’ repurchase intention will be.
Keywords: Service Quality, Customer Satisfaction, Repurchase Intention, Integrity, Justice
The Impacts of PhoPhiKat on Workplace Relationship Quality and Workplace Bullying
林耀南
輔仁大學企業管理系
周恩平
輔仁大學企業管理學系
Yaonan Lin
Department of Business Administration, Fu Jen Catholic University
En-ping Zhou
Department of Business Administration, Fu Jen Catholic University
摘要
職場霸凌往往會影響員工之工作滿意與工作表現，進而造成企業生產力之損失。而個人在職場中之職場關係品質，也是影響是否遭受霸凌行為之重要因素。而個人之嘲笑風格（喜被笑、怕被笑、喜笑人）對於職場霸凌行為或是職場關係品質，也往往會造成不同之影響。本研究之主要樣本為職場全職工作者，發放240份問卷，得有效樣本201人，有效率為84％。本研究以結構方程式（SEM）進行競爭模式比較，並再進一步針對此模型進行修正，修正後結果顯示如下：（1）怕被笑特質對喜被笑特質有負向影響；（2）怕被笑特質對喜笑人特質有正向影響；（3）怕被笑特質對職場關係品質有負向影響；（4）怕被笑特質對職場霸凌行為有正向影響；（5）喜笑人特質對職場霸凌行為有正向影響；（5）職場關係品質對職場霸凌行為有負向影響；（6）職場關係品質對職場霸凌行為有負向影響；（7）喜被笑特質對喜笑人特質有正向影響。本研究顯示個人之不同嘲笑風格對於其遭受職場霸凌行為與職場關係品質之好壞，確有其影響，依據結果，本研究對於上述在工作場合內之個人態度與職場現象提出若干建議，供企業與政府相關單位及未來研究之參考。
關鍵字：嘲笑風格、職場關係品質、職場霸凌行為
ABSTRACT
Workplace bullying behaviors often attributed to an unfriendly and stressful working environment. It also make organizational problems and the productivity declines., the occurrence of workplace bullying is related to the individual PhoPhiKat styles and different levels of relationship quality. The purpose of this study is to find out the relationships among workplace bullying, gelotophobia, gelotophilia, katagelasticism, and workplace relationship quality The valid samples are 201 employees with full-time job in Taiwan. SEM with LISREL computer program was used to distinguish two competitive models in this research¸ and found the paths influence in workplace bullying, gelotophobia, gelotophilia, katagelasticism, and workplace relationship quality with both direct and indirect paths. The results are as follows: People with higher levels of gelotophobia have lower levels of gelotophilia and workplace relationship quality; (2) People with higher levels of gelotophobia have higher levels of katagelasticism and workplace bullying treatment; (3) People with higher levels of katagelasticism have higher levels of workplace bullying treatment; (4) Peopl e with higher levels of workplace relationship quality have lower levels of workplace bullying treatment; (5) People with higher levels of gelotophilia have higher levels of katagelasticism. Finally, this study provided some suggestions for both practical and academic fields about the issues of workplace bullying and workplace relationship quality
Keywords: Gelotophobia, gelotophilia, katagelasticism, workplace relationship quality, workplace bullying behaviors
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