目　　錄

回商管科技季刊目錄 Return
 

租屋者對租賃住宅需求之研究

A STUDY ON THE TENANT DEMAND FOR RENTAL HOUSING

李馨蘋

銘傳大學會計系

Shin-Ping Lee

Department of Accounting,
Ming Chuan University


摘要

本研究主要目的在於利用計量經濟學之迴歸分析法來探討不同區位之住宅租金與住宅實體特徵關係，將台灣地區區分為台灣省、台北市與高雄市三區位來探討彼此間的差異性。另外，利用多變項變異數分析來探討不同租屋者的特性，對租屋需求偏好的差異性，更進一步區隔與分析不同租屋者對住宅需求特質。研究資料主要以半對數形式與雙對數形式來分析。實證結果顯示台北市、高雄市與臺灣省住宅租金之影響因素並不相同，僅住宅用途、住宅面積、停車位提供與押金此四個因素在這三個地區皆為顯著影響因素。不同租屋者的年齡、婚姻狀況、教育程度、家庭人口數與每月房租占全戶每月收入之比例等五項特性，對於租屋需求有顯著差異性。

關鍵詞：租屋者特性、租金決定因素、區位、特徵價格理論、多變項變異數分析

 

ABSTRACT

The purpose of this paper is to study the relationship between rent and housing physical attributes, given a whole housing rental data set of Taiwan among Taipei city, Taiwan province and Kaoshiung city three jurisdictions available. The methodology applies to this topic is a regression analysis with the specification of both semi-log form and double-log form. Furthermore, the paper examines the effects of the characteristics of tenants on the rental housing demand. The empirical results show that their determinants are somewhat different among three jurisdictions. The paper clearly demonstrates that differences exist in the rental housing demand to different features by tenants.

Keywords: characteristics of tenants、determination of rent、location、hedonic price theory、MANOVA
 

回目錄

國內行銷研究之發展與評估—以行銷思想學派為分類基礎

THE DEVELOPMENT AND EVALUATION OF MARKETING RESEARCH IN TAIWAN -
 BASED ON MARKETING SCHOOL OF THOUGHT

林勤豐

國立勤益技術學院企業管理系

Chin-Feng Lin

Department of Business Administration,
National Chin-Yi Institute of Technology


摘  要

本研究主要依據Sheth(1988)等學者的十二項行銷學派分類，採用內容分析法，探討國內行銷學術論文在各項行銷學派的發展情形。本研究依照管中閔與于若蓉 (2000) 的TSSCI分類方式，以四種TSSCI管理期刊的行銷論文為研究樣本。總計在1019篇管理類別文章中，分類出190篇行銷類別論文。針對這190篇行銷論文，以內容分析法，分析其在各項行銷學派的發表篇數。分析結果，各類學派至少都有一篇文章以上，其中系統學派只有一篇（刊登於管理學報），管理學派則高達92篇，其次為購買者行為學派56篇。如以廣泛性的行銷研究層面來考量，國內行銷理論研究應可多方面發展。近年來，由於一些新的管理期刊創刊，因此行銷論文的發表篇數也有增多趨勢。然而以學派類別分析，最近五年的行銷論文發展情形偏重在「管理行銷」與「行為行銷」，與國外的「適應行銷」的發展有相當大差異。本研究結果對於國家主管行銷研究發展部門（如國科會）與國內行銷研究學者的未來研究方向，具有指標性的參考作用。

關鍵詞：行銷學派、行銷思想
 

ABSTRACT

This article based on the Sheth’s taxonomy of 12 marketing schools and content analysis is  proposed to explore the development of marketing research in Taiwan. According to the TSSCI index, this study obtained 190 marketing papers from four types of management journals in TSSCI categories, which included 1019 management papers. Content analysis was used to classify the 190 marketing papers into each marketing school. The results showed that each marketing school included at least one marketing paper, but only one marketing paper was classified into the “systems” school. The “managerial” school recorded in the first place that included 92 marketing papers; the second place is the “buyer behavior” school contained 56 marketing papers. Considering the perspective of the marketing research, various topics of marketing theories in Taiwan must be encouraged. Recently, new journals in management field have been issued, therefore the marketing papers published increased. Whereas the marketing papers in Taiwan still concerned on the topics of the “Managerial Marketing” and “Behavioral Marketing” in the last five years, a new research trend of marketing theory abroad is “Adaptive Marketing”. Hence, the national research organization and marketing researchers can utilize the revelations of this study as a direction to decide their future researches.

Keywords: Marketing schools, Marketing thought

回目錄

貨幣政策、外匯市場與股票市場間恆常與暫時波動性之分析

THE PERMANENT AND TEMPORARY VOLATILITY ANALYSES AMONG MONEY,
FOREIGN EXCHANGE AND STOCK MARKETS

吳佩珊 鄭婉秀 邱建良

淡江大學金融研究所

邱哲修

中國技術學院國貿系

Pei-Shan Wu  Wan-Hsiu Cheng  Chien-Liang Chiu

Graduate Institute of Money, Banking and Finance,
Tam-Kang University

Jer-Shiou Chiou

Department of International Trade,
Chung-Kuo Institute of Techonology


摘  要

本研究利用單變量及雙變量VAR-GARCH模型研究分析台灣股價、匯率與貨幣供給三變數間之關連性，並將條件變異數分解為恆常與暫時兩因子，進而分析其長、短期的影響關係。實證結果發現，貨幣供給對股價呈現正面且單向之因果關係，表示當政府採行寬鬆貨幣政策時，將會刺激市場上之投資，對股價產生正面影響，相反的股價對貨幣供給之影響力則較弱。換句話說，貨幣政策本身並不會受到股市之強烈干擾，政府可利用貨幣政策來管理股市。在匯率與貨幣供給方面，則呈現負相關，具雙向之因果關係，透過央行之公開市場操作，以及經常帳之變化來達成；至於股價與匯率在總和檢定中則呈現獨立之關係，兩者之關連性以貨幣供給為傳導媒介，是為間接影響。再者，在條件變異數分析方面，股價-貨幣供給、股價-匯率以及匯率-貨幣供給三組之波動性不論在長期、短期下都存在有相關性。

關鍵詞：貨幣政策、匯率、股價、GARCH、恆常波動性、暫時波動性

 

ABSTRACT
 

     This paper analyzes the relationship among stock price、exchange rate and monetary supply in Taiwan, using unit-variable and bi-variables VAR-GARCH model. We separate the conditional variance into permanent and temporary parts, in order to analyze the long-term and short-term effects among three variables.  This paper finds that monetary supply affects stock price in a positive and one direction way.  It indicates that the tight monetary policy can stimulate investment, in the following, stock price will go up, but monetary policy cannot be affected deeply by stock market. In other words, government can direct stock market through monetary policy.  Exchange rate and monetary supply have adverse relationship, and they can affect to each other through open market operation of central market and the change in current account. We also find that the indirect relationship exits between stock price and exchange rate.  Monetary policy plays the roles of intermediary.  Lastly, volatility in every two variables has relationship whether in long-term or short-term period.

Keywords: Monetary policy, exchange rate, stock price, GARCH, permanent volatility, temporary volatility

回目錄

模糊決策分析應用於電子產業之選股策略

FUZZY DECISION ANALYSIS WITH APPLICATION TO ELECTRONIC STOCK SELECTION STRATEGY

巫沛倉  郭怡華

義守大學工業工程與管理系

陳月香

高苑技術學院資訊管理與傳播系

Pei-tsang Wu  Yi-Hua Kuo

Department of Industrial Engineering and Management,
I-Shou University

Yeh-Hsiang Chen

Department of Information Management and Communication,
Kao-Yuan Institute of Technology


摘  要

本研究運用模糊AHP為基礎，結合Harker所發展刪除過低權重的方法，建構一個股票選擇的模式，此方法可減少專家問卷的數量，並降低運算過程的繁複性。在專家問卷上使用模糊語意變數取代Satty層級分析法之1~9比率尺度，以處理不明確性之模糊決策問題，使其更能反映真實之環境狀況，並藉由實證之分析及介面設計之輔助，提供投資人一股票選擇之依據。
主要架構分為問卷背景分析與專家問卷設計、AHP模式之運算與分析及介面設計。介面設計採用Excel VBA為工具，因此系統取得方便，不需另行安裝軟體，便於操作者使用。

關鍵字：模糊理論、模糊AHP、Excel VBA

 

ABSTRACT

In this research, we combine Buckley’s Fuzzy AHP method with Harker’s branch freezing rule (BFR) to set up the model for trust fund portfolio selecting. This revised model helps improving the efficiency by reducing the numbers of pair-wised comparisons in the questionnaire when the size of the hierarchy increases. By comparison with Buckley’s fuzzy AHP model, our revised model shows great saving on the performance of decreasing the expert’s questionnaire.

Keywords: Fuzzy Theory, Fuzzy AHP, Excel VBA

回目錄