出版著作
All Issues
商管科技季刊第二十五卷第四期 Commerce & Management Quarterly_Volume 25 ‧ Issues 4

目      錄

 
一、


 
股利情緒與公司股利政策之研究
Dividend Sentiment and Corporate Dividend Policy

 
陳美華、林莛瑜
Mei-Hua Chen, Ting-Yu Lin

 
二、



 
槓桿型ETF追蹤誤差之成因分析與實證探討-以台灣50槓桿型ETF為例
Source Analysis and Empirical Study for Tracking Error Involving
in the Leveraged ETF - Evidences from Taiwan 50 Leveraged ETF


 
陳台霖、黃明官
Tai-Lin Chen, Ming-Guan Huang
 

 
三、




 
陳信憲、張道强
Bryan H. Chen, Tao-Chiang Chang



 
四、



 
過度包裝與綠色品牌權益-環境友善及環保聲譽的中介作用
Excessive Packaging and Green Brand Equity- The Mediating Role of
Environmental Friendliness and Environmental Reputation


 

陳宥杉、姜漢儀、蔡晏辰、鄭宗宜
Yu-Shan Chen, Han-I Chiang, Yen-Chen Tsai, Tsung-Yi Cheng


 


回商管科技季刊目錄 Return


股利情緒與公司股利政策之研究

DIVIDEND SENTIMENT AND CORPORATE DIVIDEND POLICY


陳美華
國立彰化師範大學財務金融技術學系教授
林莛瑜
國立彰化師範大學財務金融技術學系研究生

Mei-Hua Chen

Professor, Department of Finance, 
National Changhua University of Education

Ting-Yu Lin
Graduate student, Department of Finance,
National Changhua University of Education
 
摘要
本研究以 Google Trend 搜索量衡量投資人股利情緒,觀察公司股利政策與 ETF流量是否會與投資人之股利情緒相關。本研究以 2006至 2022年取自臺灣經濟新報資料庫中之臺灣證券交易所臺灣 50指數成分股為公司之研究樣本,研究臺灣市值前 50大的公司是否在股利政策上會迎合股利情緒 並以名稱包含「高股息」、「高息」等之 ETF作為 ETF之研究樣本,研究發放較高股利 之 ETF是否會迎合股利情緒更改其股利政策。研究結果發現,在增加及減少股利發放的部分確實符合股利迎合理論。值得注意的是,根據研究結果表示,原先無發放股利的公司不會根據股利情緒來決定是否發放股利,而這可能跟決定股利政策的因素不只有股利情緒這點有關。
 
關鍵字:股利情緒、股利政策、 Google Trend搜索量、 ETF與投資人情緒、台灣 50指數成分股
 
ABSTRACT
This study using Search Volume Index of Google Trend to test if it is related to dividend policy of the companies. This study considered whether FTSE TWSE Taiwan 50 Index from TEJ from 2006 to 2022 will cater to dividend sentiment in terms of dividend policy, and use ETFs whose names include "high dividend", "high interest", etc. as ETF research samples to study whether ETFs that issue higher dividends will change their dividend policies to cater to dividend sentiment.
The results of the study found that the increase and decrease in dividend payments are consistent with the catering theory. However, according to the research results, companies that have not paid dividends before will not decide whether to pay dividends in view of dividend sentiment, and this may be related to dividend sentiment is not the only factor for companies to decide whether to pay dividend.


Keywords: Dividend Sentiment, Dividend Policy, Search Volume Index of Google Trend, ETF and Investor Sentiment, Taiwan 50 Index

 

SOURCE ANALYSIS AND EMPIRICAL STUDY FOR TRACKING ERROR INVOLVING IN THE LEVERAGED ETF - EVIDENCES FROM TAIWAN 50 LEVERAGED ETF

陳台霖
靜宜大學國際企業學系助理教授
黃明官
實踐大學財務金融學系教授

Tai-Lin Chen 
Assistant Professor, Department of International Business,
Providence University

Ming-Guan Huang

Professor, Department of Finance and Banking, 
Shih Chien University

 
摘要
跟隨國際發展趨勢,台灣也於2014年推出槓桿型 ETF上市交易,槓桿型 ETF主要用以進行短期槓桿投機與避險交易,並且利用每日再平衡操作( daily rebalancing )以達成目標倍數報酬,儘管如此,槓桿型 ETF仍然存在某些追蹤誤差( tracking error )而導致其實際報酬率偏離預設目標倍數。追蹤誤差主要源起於複利效果及 ETF價格與標的資產價格變動不同步(非複利效果),本研究深入探究與分析槓桿型 ETF追蹤誤差之成因性質與結構。
同時,本研究選取台灣 50正向二倍與反向一倍 ETF作為實證研究對象,並進行長達 9年之實證研究,最後,實證發現整體來看複利效果產生之追蹤誤差約佔而非複利效果產生之追蹤誤差約佔 60%。另外,標的資產價格波動度分別顯著負向與正向影響正向二倍與反向一倍 ETF的總追蹤誤差及複利效果追蹤誤差,標的資產日平均報酬率則分別顯著負向與正向影響總追蹤誤差及非複利效果追蹤誤差。這些實證發現應對於槓桿型 ETF之發行與管理機構及投資人具備實務參考價值。


關鍵字:指數股票型基金( ETF)、槓桿型 ETF、追蹤誤差

ABSTRACT
Following the international development tendency, leveraged ETFs have also been listed and traded in 2014 in Taiwan. Leveraged ETFs are mainly used for short-term leveraged speculation and hedging trades. Moreover, leveraged ETFs implement the daily rebalancing to achieve the target multiple return. Nevertheless, there is still a certain tracking error and thus results in the real return rate of leveraged ETFs to deviate from their presetting target multiples. Tracking error is mainly generated by the compounding effect and the fact that the ETF price is not synchronized with the price of the underlying asset (non-compounding effect), and this study deeply explores and analyzes the nature and cause structure involving the tracking error for leveraged ETFs. At the same time, this study takes the T50 2X and T50 -1X as the empirical samples, and conducts empirical study for 9 years. Finally, it is empirically found that, overall, the tracking error generated by the compounding effect and non-compounding effect accounts respectively for about 40% and for about 60%. In addition, the price volatility of the underlying asset significantly positively and negatively impacts on the total tracking error and compounding effect tracking error of the T50 2X and T50 -1X, respectively. While, the average daily return rate of the underlying assets has a significant negative and positive impact on the total tracking error and non-compounding effect tracking error, respectively. These empirical findings should have practicable reference value for the leveraged ETFs issuers and managers, and investors.

Keywords: 
Exchange Traded Fund (ETF), Leveraged ETFs, Tracking Error

THE MODERATING EFFECT OF COVID-19 CRISIS ON THE RELATIONSHIP BETWEEN CASH HOLDINGS AND R&D INVESTMENT - TAKING TAIWAN’S SEMICONDUCTOR INDUSTRY AS EXAMPLE

陳信憲
國立彰化師範大學財務金融技術學系教授
張道强
國立彰化師範大學財務金融技術學系博士生


Bryan H. Chen
Professor, Department of Finance,
National Changhua University of Education
Tao-Chiang Chang
Ph. D. Student, Department of Finance,
National Changhua University of Education

摘要
現金管理一直是企業管理重要議題,若出現問題則會影響企業發展,且現金持有多寡及研發投入都對公司有深遠影響。本文除對臺灣半導體產業之現金持有與研發投入關聯性探討外,另對產業面臨 COVID-19危機時,是否影響研發投入對現金持有決策加以剖析。研究樣本以臺灣 155家半導體公司之 2011-2020年觀察值進行分析,實證結果驗證臺灣半導體產業之現金管理決策,以研發投入為考量因素之一。實證發現假說 1臺灣半導體產業之現金持有與研發投入具有正相關有成立;另實證顯示假說 2a及 2b之產業研發投入與現金持有水準未分別受 COVID-19危機期間影響,但 COVID-19危機期間之產業研發投入對現金持有具有影響即假說 3有成立, COVID-19危機如同調節變數,影響研發投入對現金持有的效果。即僅上游產業鏈公司面臨 COVID-19危機即假說 4有成立。本研究謹建議政府透過相關法規、研發創新補助或有利就業環境等政策,持續扶植產業發展。

關鍵字:半導體、現金持有、研發投入、 COVID-19危機

 
ABSTRACT
Cash management has always been an important issue in business management. If there is a problem, it will affect the development of the company, and the amount of cash held and R&D investment have a profound impact on the company. In addition to discussing the correlation between cash holdings and R&D investment in Taiwan's semiconductor industry, this article also analyzes whether R&D investment and cash holding decisions are affected when the industry faces the COVID-19 crisis. The research sample is analyzed based on the observations of 155 semiconductor companies in Taiwan from 2011 to 2020. The empirical results verify the cash management decisions of Taiwan's semiconductor industry take R&D investment as one of the considerations. Hypothesis 1: There is a positive correlation between cash holdings and R&D investment in Taiwan’s semiconductor industry. The analysis of the industry facing the COVID-19 crisis shows that the level of R&D investment and cash holdings did not impact the COVID-19 crisis as supported by hypotheses 2a and 2b, by which their positive relationship of hypothesis 1 was supported. The COVID-19 crisisis like an adjustment variable, and it appears to weaken the impact of industrial R&D investment on cash holdings as supported by hypothesis 3. In addition, the industries are grouped into upstream, mid-stream and downstream industries according to different types. Empirical analysis shows that when companies in upstream industries face the COVID-19 crisis, they tend to impact R&D investment on cash holdings as supported by hypothesis 4. This study sincerely suggests that the government continue to support industrial development through policies such as relevant regulations, R&D innovation subsidies, or a favorable employment environment.

Keywords: Semiconductor, Cash Holdings, R&D Investment, COVID-19 Crisis
EXCESSIVE PACKAGING AND GREEN BRAND EQUITY - THE MEDIATING ROLE OF ENVIRONMENTAL FRIENDLINESS AND ENVIRONMENTAL REPUTATION

陳宥杉
國立臺北大學企管系特聘教授兼主任秘書
姜漢儀
國立臺北大學企管系博士候選人
蔡晏辰
國立臺北大學企管系碩士
鄭宗宜

國立臺北大學企管系博士候選人

Yu-Shan Chen
Distinguished Professor, Department of Business Administration,
National Taipei University
Han-I Chiang
Ph. D. Candidate, Department of Business Administration,
National Taipei University
Yen-Chen Tsai
Master, Department of Business Administration,
National Taipei University
Tsung-Yi Cheng
Ph. D. Candidate, Department of Business Administration,
National Taipei University

 
摘要
為了讓環境永續生存,各國政府紛紛推動減碳政策。臺灣政府亦納入2050年淨零排放目標,展現減碳決心 。企業為響應政府政策,開始生產綠色或環保產品。本研究討論產品過度包裝對綠色品牌權益之影響,並探討環境友善程度和環保聲譽之中介效果。透過便利抽樣的方式發放問卷,並使用結構方程式模式 SEM 進行實證分析。研究結果顯示產品過度包裝除了會直接地正向影響綠色品牌權益之外,還會透過環保友善程度與環保聲譽間接地負向影響綠色品牌權益。
 
關鍵字:綠色品牌權益、 產品過度包裝、環境友善、環保聲譽
 
ABSTRACT
To ensure environmental sustainability, governments worldwide are promoting carbon reduction policies. The Taiwanese government has also incorporated the 2050 net-zero emissions goal, demonstrating a strong commitment to carbon reduction. In response to government policies, companies have begun producing green or environmentally friendly products. This study explores the influence of excessive product packaging on green brand equity, and discusses the mediation effects of environmental friendliness and environmental reputation. Questionnaires were distributed using convenience sampling, and empirical analysis was conducted using Structural Equation Modeling (SEM). The results indicate that excessive product packaging can positively affect green brand equity directly, and negatively affect it directly via both environmental friendliness and environmental reputation.

Keywords:
 Green Brand Equity, Excessive Product Packaging, Environmental Friendliness, Environmental Reputation
附件下載
檔案標題 檔案下載 日期
25-4-1 下載 2025-01-21 13:26:33
25-4-2 下載 2025-01-21 13:26:33
25-4-3 下載 2025-01-21 13:26:33
25-4-4 下載 2025-01-21 13:26:33
Copyright©2017 CheerG Info Tech Co.,Ltd. All Rights Reserved.