一、
 

系統在概念設計階段之成本預估
A Method of Cost Estimation of Systems in Conceptual Design Stage

蔡有藤、王國雄
Yuo-Tern Tsai, Kuo-Shong Wang

二、

 

非預期性衝擊對實質產出之實證檢視
The Effect of Unanticipated Impact on Real Output --An Empirical Examination
 

邱建良、李命志、邱哲修
Chien-Liang Chiu, Mingchih Lee,
Jer-Shiou Chiu

三、

 

便利商店顧客滿意與競爭策略--南台技術學院周邊商圈之實證研究
Customer Satisfaction and Competitive Strategy of Convenience Store
-- An Empirical Study of Nan-Tai Technology College Area

郭德賓
Te-Ping Kuo
 

四、
 

員工組織社會化程度與升遷關係之研究
A Study on Organizational Socialization and Its Impact on Promotion

陳曉天
Sheau-Tien Chen

五、

 

策略聯盟類型運作相關因素之研究--倒傳遞類神經網路之應用
The Research on the Exerting Factors of Types of Strategic Alliance
---Application of Backpropagation Neural Network

吳萬益、蔡明田、林文寶
Wann-Yih Wu, Ming-Tein Tsai,
Wen-Bao Lin

六、

 

實務研究在管理理論之意義與應用-百貨商場開發與市場定位之案例說明
The Implication and Application of Practical Research in Management Theories
– In the Case of the Developing and Positioning of A Shopping Center

高永昆
Kenneth Kao
 

七、

 

高職餐飲教育課程設計與實務配合之研究
A Study of the Fitness between Practices and Curriculum of Food and
Beverage in Vocational High School

黃英忠、黃培文、洪先進
Ing-Chung Huang, Pei-Wen Huang,
Hsien-Chin Hung

系統在概念設計階段之成本預估

A METHOD OF COST ESTIMATION OF SYSTEMS IN CONCEPTUAL DESIGN STAGE

蔡有藤

四海工商專校機械科

王國雄

國立中央大學機械系

Yuo-Tern Tsai

Department of Mechanical Engineering
 Sze-Hai Institute of Technology & Commerce

Kuo-Shong Wang

Department of Mechanical Engineering,
National Central University

摘  要

　　正確預估成本是系統設計重要工作，本文將功能需求視為成本函數，對一在概念階段的不確定系統進行成本預估。從直接材料成本、直接人工成本、變動製造費用、固定製造費用建立系統成本結構，分析系統各項成本分佈、成本結構關聯性，在不同功能需求下成本平均值與變異數；依據分析的成本資訊利用最小平方法找出系統功能需求和成本的對應關係，據此估算欲開發新系統的總成本，進一步由估算之成本評估系統在不同成本下設計的達成機率，以為設計決策依據；整個過程以開發一部無人搬運車為例來說明此成本預估方法。

關鍵字：成本預估、不確定系統、功能需求 

ABSTRACT

     While designing a new system, cost is a critical factor in determining the design whether is supported or not. This paper presents a method of cost estimation of uncertainty systems in conceptual design stage. First of all, direct materials costs, direct labor costs, variable factory overhead and fixed factory overhead are considered to build the cost structure of a system. Second, the cost information of some known systems which function requirements are similar to the designed system is taken to find out the relationship between the function requirements and the costs of a system by using least square method. After the relationship established, the cost of the designed system is then estimated according to the function levels. Finally, an automated guided vehicle （AGV） is used as an example to depict this method. 

Keywords: Cost estimation, Uncertainty systems, Function requirement

回目錄

非預期性衝擊對實質產出之實證檢視

THE EFFECT OF UNANTICIPATED IMPACT ON REAL OUTPUT
--AN EMPIRICAL EXAMINATION

邱建良  李命志

淡江大學財務金融系

邱哲修

中國技術學院國際貿易科

Chien-Liang Chiu  Mingchih Lee

Department of Banking and finance
Tamkang University

Jer-Shiou Chiu

Department of International Trade
ChungKuo Institute of Technology

摘要

　　國外實證研究多支持油價變化對產出具有負向關係，而且負向非預期性貨幣政策衝擊比正向非預期性貨幣政策衝擊對產出有較大的效果，此即所謂之貨幣政策對產出的不對稱效果。為了驗證此一理論在台灣的適切性，本文將非預期性的油價變化衝擊由GARCH模型導出，先檢驗非預期性的油價變化衝擊對產出是否具不對稱效果。經檢視台灣的資料發現，非預期性的油價變化衝擊對產出具有顯著負向的關係。而在貨幣政策對產出之不對稱效果檢驗方面，本研究結果亦發現，正的非預期性貨幣政策衝擊較負的非預期性貨幣政策衝擊對產出有較大的效果。

關鍵字：貨幣不對稱性、非預期衝擊、一般化自我迴歸條件異質變異數模型

ABSTRACT

     Most of the studies supported that shock from the change of oil prices has the negative effect on a nation’s real output, while the monetary policy has the asymmetric impacts on real output. In this study, in addition to applying the existed studies, we take the consideration of the effect of unexpected oil price change which is derived from GARCH model to see how it affects the real output. We found unanticipated change from the oil price has significant negative effect on real output while asymmetric impacts have been found for a national’s monetary policy on real output. That is unexpected expansionary policy has greater effect on real output than contractionary policy does.

Keywords：Asymmetric Monetary Effect, Unanticipated Impact, GARCH model

回目錄

便利商店顧客滿意與競爭策略--南台技術學院周邊商圈之實證研究

CUSTOMER SATISFACTION AND COMPETITIVE STRATEGY OF CONVENIENCE STORE -- AN EMPIRICAL STUDY OF NAN-TAI TECHNOLOGY COLLEGE AREA

郭德賓

南台科技大學企業管理系

Te-Ping Kuo

Department of Business Administration,
Southern Taiwan University of Technology

摘要

　　本研究探討影響便利商店顧客滿意的相關因素，發展便利商店顧客滿意評量模式，並且提出改善建議與競爭策略以供廠商參考。從南台技術學院周邊地區五家便利商店的實證研究中發現：（1）16~25歲的大專學生是便利商店的主要顧客群。（2）在市場競爭激烈的情況下，便利商店的消費者在「知覺的績效」與「顧客的期望」之間，除了少數項目之外，並無顯著落差。（3）影響便利商店業顧客滿意的主要因素可以歸納為「服務態度」、「服務內容」、「服務設備」、「服務價格」、「便利性」等五大構面，其中以「服務態度」對顧客滿意的變異解釋力最大，其次是「服務內容」。（4）在便利商店顧客滿意評量模式中，「績效與期望的差距」對「顧客滿意」有顯著的正向影響，「顧客滿意」對「再購傾向」、「介紹意願」與「價格容忍度」均有顯著的正向影響。（5）不同類型便利商店的消費者，在顧客滿意上有顯著的差異。（6）不同「性別」的消費者在顧客滿意上有顯著的差異，但是不同「年齡」、「職業」、「學歷」、「家庭所得」與「零用金額」的消費者，在顧客滿意上無顯著的差異。

關鍵字：便利商店、顧客滿意、競爭策略。

ABSTRACT

     This study explores the factors that affect convenience store customer satisfaction, constructs a customer satisfaction measurement model of convenience store, and proposes some suggestion and competitive strategy for firms. In an empirical study on five convenience stores around Nan-Tai Technology College, the major findings are：（1）16~25 years old students are the most important consumers of convenience store. （2）In a strong competitive market, except few items, there isn't a significant variance between customer expectation and perceived performance of convenience store. （3）The five dimensions that affect convenience store customer satisfaction are service attitude, service equipment, service content, service price, and convenience. Among of them, service attitude has the highest variance explaining ability of customer satisfaction, service content is the second. （4）In customer satisfaction measurement model of convenience store, gap of performance and expectation has a positive effect on customer satisfaction. Moreover, customer satisfaction has a positive effect on rebuy intention, recommend intention, and price tolerance. （5）There is a significant variance of customer satisfaction among five convenience stores. （6）There is a significant variance of customer satisfaction among different sex of consumers, but there isn’t a significant variance of customer satisfaction among different age, profession, education, family income, and allowance of consumers.

Keywords：Convenience Store, Customer Satisfaction, Competitive Strategy.

回目錄

員工組織社會化程度與升遷關係之研究

A Study on Organizational Socialization and Its Impact on Promotion

陳曉天

中國文化大學企管系

Sheau-Tien Chen

Department of Business Administration
Chinese Culture University

摘要

　　本研究探討員工的組織社會化程度與其升遷之關係。經由問卷調查收集了196位受訪者有關其在目前服務機構升遷經驗之相關資訊，利用迴歸分析的結果顯示：雖然個人因素如性別、年齡、教育程度、工作經驗、年資等都對升遷有重要影響，但在控制了這些變數後發現員工組織社會化程度亦是一重要預測變數，其與升遷速度成顯著正相關。此外，其他變數如經常適時提供建議方案及受長官推薦等所造成升遷速度的差異其實皆與員工本身之組織社會化程度有關。本研究除說明了傳統升遷因素的影響力外，員工的組織社會化程度對升遷的顯著效果可使組織內的升遷理論更完整。

關鍵字：組織社會化程度、升遷速度 

ABSTRACT

     This study examined the impact of organizational socialization on promotion rate. Data were obtained through structured questionnaires from 196 full-time employees who have ever received promotions in present organizations. Results of regression analyses revealed that, though career-relevant factors such as gender, age, educational attainment, work experience, and seniority had significant impact on promotion, the influence of how well an employee was socialized in the organization was found to be sizable after control of those variables. How well an individual was socialized in the organization was significantly positively related to one‘s advancing upward in the organization. Although the results reinforced the dominance of the traditional determinants of promotion decisions, the significant effect of organizational socialization on promotability may help to paint a fuller picture of promotion criteria in the organizations.

keywords : organizational socialization, promotion rate

回目錄

策略聯盟類型運作相關因素之研究--倒傳遞類神經網路之應用

THE RESEARCH ON THE EXERTING FACTORS OF TYPES OF STRATEGIC ALLIANCE ---APPLICATION OF BACKPROPAGATION NEURAL NETWORK

吳萬益　蔡明田　林文寶

國立成功大學企管系

Wann-Yih Wu  Ming-Tein Tsai  Wen-Bao Lin

Department of Business Administration,
National Cheng-Kung University

摘要

　　本研究目的乃透過倒傳遞類神經網路模式之應用，探討不同的資源網路連結型態、策略聯盟類型與管理機制、聯盟績效間的互動性與影響性，透過國內資訊與半導體產業進行策略聯盟109家廠商的調查，發現合資的聯盟類型在資源網路連結上以互補型最多，當採取互補型的資源網路聯結型態時，聯盟間協調溝通的程度最高；當採取加成型的資源網路聯結型態時，聯盟間控制機制化程度最高；當採取平衡型的資源網路聯結型態時，聯盟間規劃具體化程度最高；另外，協調溝通程度和規劃具體化程度對於聯盟成員滿意度影響程度最高，控制機制化程度對於聯盟目標達成度影響程度最高；採行合資策略聯盟類型對於聯盟目標達成度的影響程度最高；採取股權或功能性協定的策略聯盟類型，對於聯盟雙方未來合作意願的影響程度最高。

關鍵字：策略聯盟、資源網路聯結、聯盟管理機制、聯盟績效

ABSTRACT

     The purpose and motivation of research was initiated corresponding to the inconsistent research conclusions conducted previously and heavier focus on national culture and the type of international strategic alliance when dealing with the cultural difference with lesser efforts in studying the issue of corporate culture difference between strategic alliances in domestic market.

     The purpose of this research lies in studying the interaction of different strategic alliance types in the framework of environmental uncertainty and the influence to the performance of strategic alliance.  In addition, studies were also conducted on the influence of the extent of corporate culture difference between alliances to the performance of strategic alliance.  On this basis, a survey was conducted aiming at 109 domestic firms operated under strategic alliance in the realm of information technology and semiconductor.  It was discovered that stronger the uncertainly of external environment, higher the possibility of JV type strategic alliance would become; on the contrary, lower the extent of uncertainty of external environment, more significant influence would be formed to the performance of strategic alliance in a positive manner.  Furthermore, the extent of corporate culture difference between alliances tends to demonstrate counter-variation relationship to the performance of strategic alliance.  However, the strategic alliance type in implementing equity investment would usually bring contribution to the performance of strategic alliance.

Keywords: Environmental Uncertainty, Strategic Alliance Type, Corporate Culture Difference, Strategic Alliance Performance

回目錄

實務研究在管理理論之意義與應用-百貨商場開發與市場定位之案例說明

THE IMPLICATION AND APPLICATION OF PRACTICAL RESEARCH IN MANAGEMENT THEORIES – IN THE CASE OF THE DEVELOPING AND POSITIONING OF A SHOPPING CENTER

高永昆

Kenneth Kao

　　本文為作者在88年8月24日，於國立雲林科技大學企業管理學系「全國技職院校實務專題教學方法研習營」之演講稿。本文除闡述管理教育中實務性研究之觀念方法外，並以作者與顏世禮實際規劃與開發之太聯企業管理顧問股份有限公司商場案例，實際闡述理論如何用於實務工作之中；說明「實務」不應「獨立」於「研究」之外，利用實務研究的方法，可以更增經營績效。

　　由於演講內容著重結合「實務研究」於理論建構與應用，屬於作者之觀念理想之闡述，而後作者所引用之實際「商場開發案例」又為架構完整的經營實作模式；為便於文章的表達，本期刊徵得作者同意，將演講文稿以與實務模式分成兩部份；並以專論邀請方式刊登。 

回目錄

高職餐飲教育課程設計與實務配合之研究

A STUDY OF THE FITNESS BETWEEN PRACTICES AND CURRICULUM OF FOOD AND BEVERAGE IN VOCATIONAL HIGH SCHOOL

黃英忠

國立中山大學管理學院

黃培文

國立中山大學人力資源管理研究所

洪先進

朝陽科技大學休閒事業管理研究所

Ing-Chung Huang

College of Management,
National Sun Yat-sen University

Pei-Wen Huang

Institute of Human Resource Management,
National Sun Yat-sen University

Hsien-Chin Hung

Dept. of Leisure, Recreation, and Tourism Management,
Chaoyang University of Technology

摘要

　　本研究乃在探討餐飲教育的課程設計與實務配合之情形，以瞭解學術界與企業界之間的差異，並提出可行之建議作為改善餐飲教育品質，提昇餐飲專業素質的有用參考。

　　本研究特以技職教育的最基礎階段，即高職的觀光科與餐飲科的餐飲教育課程，以及國際觀光旅館餐飲部為實證對象，經文獻探討與相關教師和業者的訪談後，擬出22項餐飲知能與技能，作為學術界與企業界間比較研究的內容。

　　研究結果發現，學術界與企業界間在實際運用這22項知能與技能的比重上有很大的差異，但在認為理想上學校教學中應有的比重看法上，則有相當的一致性。

關鍵字：餐飲教育、餐飲知能、餐飲技能

ABSTRACT

     This study discusses the fitness between Food and Beverage education and Food and Beverage practices to understand the differences between academies and industrial needs. This study intends to provide suggestions in improving the quality and specialty of the Food and Beverage education.

     The objects of this study are derived from the department of Food and Beverage in vocational high schools and the hotel industry. This study selected twenty-two items of knowledge and skill from literatures and interviews.

     The results indicate that the application of the twenty-two items is significantly different. However, the recognition of an ideal curriculum between academies and industry is quite consistent.          

Keywords：Food and Beverage education , Food and Beverage knowledge , Food and Beverage skills

回目錄