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一、 |
估計Gompertz分配中母數的聯合信賴區域 |
林春財、許瑞珍、陸海林 |
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二、 |
顧萱萱、陳美芳 |
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三、 |
質化研究在管理研究上的應用─三個個案的說明 |
蔡敦浩、陳可杰 |
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四、 |
口語協定分析在決策研究上的應用 |
戚樹誠、李俊賢、蔡華華、陳宇芬 |
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五、 |
胡哲生 |
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ESTIMATE AN EXACT CONFIDENCE REGION FOR THE PARAMETERS OF GOMPERTZ POPULATION 林春財 嘉南藥理科技大學藥學系 許瑞珍 嘉南藥理科技大學生活應用與保健系 陸海林 嘉南藥理科技大學化妝品系 Chun-Tsai Lin Department of Pharmacy Chia-Nan University of Pharmacy and Science Jui-Chen Hsu Department of Applied Life Science and Health Chia-Nan University of Pharmacy and Science Hai-Lin Lu Department of Cosmetic Chia-Nan University of Pharmacy and Science 摘要 Gompertz分配在保險及生物統計方面運用甚為廣泛，(Chen，1997）曾對Gompertz分配母數中估計出一個完整的型二設限資料之精確地信賴區間及精確地聯合信賴區域討論。對於雙邊及多邊型二設限資料情況下估計單一母數之精確地信賴區間或估計一對母數之精確地信賴區域，我們進一步藉由一個簡單的轉換，可把Gompertz分配轉換成指數分配，並成功地架構出雙邊及多邊型二設限資料之Gompertz母數的信賴區間或區域，同時在最後以模擬結果評估其可行性。 關鍵字：多邊型二設限資料、Gompertz、精確地信賴區域 |
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ABSTRACT The Gompertz distribution is widely used in actuarial work and by biologists. For complete and type II censored data, an exact confidence interval and an exact joint confidence region for the parameters of the Gompertz distribution were discussed by Chen (1997). For double and multiple type II censored data, the exact confidence interval and confidence region are successfully constructed by using the simple transformation from Gompertz distribution to exponential distribution. We also provide the simulation results to criticize the method’s performance at the end. Keywords: Multiple type II censored data, Gompertz, an exact confidence region
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FACTORS INFLUENCING THE TIMING OF NEW PRODUCT PREANNOUNCEMENT：THE CASE STUDIES OF TAIWANESE INFORMATION TECHNOLOGY FIRMS 顧萱萱 陳美芳 東吳大學國際貿易學系 楊欣哲 東吳大學資訊科學系 Hsuan-Hsuan Ku Mei-Fang Chen Department of International Business Soochow University Shin-Jer Yang Department of Computer and Information Science Soochow University 摘要 新產品預告屬於新產品導入過程之一環，在產品規劃和上市前活動中扮演相當關鍵的角色。正由於新產品預告行為具有策略性意義，企業進行新產品預告活動的傾向，以及預告發訊時機，恐攸關新產品績效。而決定預告時機的主要因素，則受制於廠商所知覺的預告優勢和風險。據此，本研究以發展合作關係、激勵市場回饋和塑造消費者偏好等策略性意圖，作為預告行為可能尋求的先制優勢；以毀損聲譽、產品線蠶食與競爭報復為先制風險，針對國內五家資訊廠商進行深度個案訪談，探討其對廠商新產品預告時機的影響性。 關鍵字：新產品預告、先制優勢、先制風險 |
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ABSTRACT New product preannouncement, one of prelaunch activities, plays an important role in introducing new product. Because of its strategic role in product introduction, the tendency and timing of new product preannouncement firms engaging may result in significant influence on product performance. The timing of new product preannouncement depends on firms’ perception of preemptive advantages and risks resulted from preannouncement. This study constructed a conceptual framework to posit the influence of preemptive advantages and risks on the timing of new product preannouncement and verified it by in-depth interviews with five information technology firms in Taiwan. Given the favorable results, strategic implications and suggestions for further explication are offered. Keywords: New Product Preannouncement, Preemptive Advantages, Preemptive Risks
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The Qualitative Methods and Management Researches 蔡敦浩 國立中山大學企管系 陳可杰 南台科技大學財金系 Stephen D. H. Tsai Department of Business Administration, National Sun Yat-Sen University Kochieh Chen Department of Finance, Southern Taiwan University of Technology 摘要 本文整理了學者對於質化研究方法的介紹，並將質化研究與管理研究主流的量化研究進行比較以了解：不同研究工具的選擇反應了研究者不同的哲學觀點，及對研究問題及研究目的的不同假定。不同的研究工具都有增進世界現象了解的可能。本文並以三個管理領域的研究做例子，可看出研究者在考量研究題目屬性後所進行的質化研究，其進行程序及得到的研究結果。 關鍵字：質性研究、方法論、認識論 |
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ABSTRACT This study is to summarize the differences between qualitative research and quantitative research. Due to the philosophical discrepancy between two research paradigms, it seems inappropriate to evaluate these two approaches by the same criteria. We tried to take three qualitative researches for examples to elucidate that qualitative approach do make contributions to knowledge creation. Keywords: Qualitative Research, Methodology, Epistemology
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An Application of Verbal Protocol Analysis in Decision Research 戚樹誠 李俊賢 蔡華華 台灣大學商學研究所 陳宇芬 台灣大學資訊管理研究所 Shu-Cheng Chi Chun-Hsien Lee Hwa-Hwa Tsai Department of Business Administration National Taiwan University Yu-Fen Chen Department of Information Management National Taiwan University 摘要 口語協定分析法為管理決策研究的一種重要的研究方法。本文旨在介紹口語協定分析法及其編碼過程。近年來，口語資料已經廣被接受為一種反映決策者認知過程的記錄，研究者可以透過『邊想邊說』（think-aloud）的方式蒐集口語協定資料。作者將舉出過去的研究為例，說明此一方法的實施程序，並分享個人的研究心得，討論此研究方法使用上的潛在困難。 關鍵字：口語協定分析、決策、邊想邊說 |
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ABSTRACT Verbal protocol approach is an important research method in studying managerial decision making. The purpose of this paper is to introduce the verbal protocol approach and the related coding procedures. In the past years, verbal reports have been widely Keywords:
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Constructing International Value Network by Interfirm Alliance Relationship for Traditional Industrial Company ---A Study of Network Strategy Evolution 胡哲生 雲林科技大學企業管理系 Jer-San Hu Dept.of Business Administration National Yunlin Univ.of Science & Technology 摘要 傳統產業加工出口企業，偏重以代工技術能力及成本優勢爭取國際出口市場，受到台灣經營環境高成本化之影響，又無資源能力建立自己的市場地位，傳統企業遭遇相當嚴峻之經營挑戰；本文所探討的個案，以顧客關係的服務理念，建立產銷配合的國際性合作關係，隨著聯盟系統的成長，供應方與銷售方所處的事業網路之情境條件變化，對合作者的價值需求，及本身的支援能力均隨之改變，本文發現愈是專精於合作關係管理的供應商，藉著持續的學習與能力提升，愈能擁有合作者所需求之差異化價值，並且隨著合作網路成長轉型為國際性供應企業；說明企業建立專精化優勢、擴大在網路中的供應規模，仍可維持製造廠，不可替代的價值優勢。 關鍵字：傳統產業、合作關係、價值網路、合作聯盟、國際企業、代工製造、關係行銷 |
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ABSTRACT Traditionally, Taiwan businesses for most categories of industry were manufacturing and exporting companies, mainly relied on production skills and cost advantage to acquire international export market. But, in the recent decades, because of higher operating cost in Taiwan, and lack of ability to build-up market position in foreign. These traditional exporting companies had faced serious depression. This acticle studied a representative case of shoes production and exporting company, who had joined-in a global manufacturing and marketing collaborative network, with an idea of customer relationship serving concept. Along with the growth of supplier’s or purchaser’s business network, the collaborative to member’s needs for collaboration value, and their supporting capabilities to value network also changed. This study discover that more the input are specialized in the collaborative relationship, more possible the supplier could strengthen their capabilities to serve purchaser by continuing learning from collaborator, also own the differentiated value to purchaser More than that the case company had grown to a international company with the transforming of collaborative value net. It means that a company even in matured industry, who hopes to hold nonsubsitutable manufacturing capabilities, specialization and enlarge supplying scale are feasible ways. Keywords: traditional industry, collaborative relationship, value network; alliance network, international business, OEM, relationship marketing --------------------------------------------------------------------------- |
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