一、 |
貿易條件、內生性成長:跨期疊代模型 |
李政德 |
二、 |
彭玉樹、陳重志 |
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三、 |
林建煌、莊世杰、龔昶元、賴志松 |
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四、 |
莊立民 |
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五、 |
林如貞、田效文、張婷婷、陳元和 |
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六、 |
醫院整合行銷傳播之策略分析 |
林懿貞、傅新彬、林肇哲、簡世恩 |
七、 |
林左裕、賴郁媛 |
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八、 |
本國銀行經營績效之實證研究 |
彭美玲 |
TERMS OF TRADE, ENDOGENOUS GROWTH: IN AN OVERLAPPING GENERATIONS MODEL 李政德 致理技術學院國際貿易系 Cheng-Te Lee Department of International Trade Chih-Lee Institute of Technology 摘要 本文擬建構一個兩部門內生性成長的跨期疊代模型,分析貿易條件和長期成長率之間的關係。我們發現在一個小型開放的經濟體系中,只要自給自足長期均衡的相對價格與世界相對價格不同時,則會出口具有比較利益的財貨。然而,貿易條件與長期成長率的關係會受到貿易型態的影響。換言之,經濟體系若專業化生產投資財,則長期成長率不受貿易條件的影響;若專業化生產消費財,則貿易條件改善會增加長期成長率。 關鍵字:內生性成長、貿易型態、貿易條件、跨期疊代模型 |
ABSTRACT This paper analyzes the relationship between the terms of trade and the steady state growth rate in a two-sector overlapping-generations model with endogenous growth. We find that as long as its autarky steady state price differs from the world price, a small open-economy will export the goods with comparative advantage. The impact of the terms of trade on the steady state growth rate depends on the trade patterns. Namely, if a small open economy specializes in a capital commodity, the steady state growth rate is unaffected by the terms of trade. If it specializes in a consumption commodity, the steady state growth rate is positively correlated with improvements in the terms of trade. Keywords: endogenous growth, trade patterns, terms of trade, overlapping generations model
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購併企業員工期望落差、知覺組織支持、組織承諾與工作壓力反應之關係探討 A STUDY ON THE RELATIONSHIPS AMONG UNMET EXPECTATION, PERCEIVED ORGANIZATIONAL SUPPORT, ORGANIZATIONAL COMMITMENT, AND JOB STRESS OF THE ACQUIRED EMPLOYEES AFTER MERGERS AND ACQUISITIONS 彭玉樹 陳重志 國立東華大學國際企業研究所 Yu-Shu Peng Chung-Chih Chen Graduate Institute of International Business National Dong Hwa University 摘要 購併背後通常隱含著巨大的組織變革,留存的被併公司員工儼然就像是新進員工面臨剛就職的組織,充滿著陌生和不確定感。因此,本研究引入新進人員適應議題中經常運用到的期望符合度概念,並納入員工知覺組織支持的概念,探討員工在購併後所產生的期望落差和所知覺到組織關心自己的程度,對其組織承諾與壓力感受的影響。本研究選定半年至兩年內之購併案進行研究,對購併過程中較少機會參與協商與決策的中階管理階層以下之留任的被併公司員工進行問卷調查。研究發現購併後被併公司員工對新公司的工作規定和相關福利措施,乃至於個人與整體組織的配適可能會產生期望落差。而此種期望落差會對員工的壓力感受與組織承諾產生影響。期望落差除了對員工的組織承諾和壓力反應有直接的影響效果外,還會透過員工對組織支持的知覺,間接影響到員工的組織承諾。 關鍵字:企業購併、期望符合度、知覺組織支持、組織承諾、工作壓力 |
ABSTRACT Mergers and acquisitions usually imply enormous organizational changes. The acquired employees feel unfamiliar and uncertain just like the newcomers to an organization. This study explores the unmet expectation of the acquired employees how to affect their work attitude and job stress after mergers. In addition, this study also discusses the role of perceived organizational support in the relationships among the met expectation, job stress and organizational commitment. Considering the impact of mergers and acquisitions on the acquired employees are greater than the acquiring ones, especially the employees under the middle management level, we selected the remained employees under the middle management level in the corporation acquired less than 2 years as the sample. This empirical study found that the unmet expectation of acquired employees not only from job regulations and benefit, but also from the person-organization fit of the acquiring corporation. The unmet expectation may both affect the psychological and behavioral stress of acquired employees. It also affects the organizational commitment of acquired employees to the acquiring corporation. The unmet expectation has a direct effect on the job stress and organization commitment. It also has an indirect effect on the organizational commitment through the perceived organizational support. Keywords: Mergers and acquisitions, met expectation, perceived organizational support, organizational commitment, job stress.
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IMPULSE PURCHASE: A MODEL OF ITS ANTECEDENTS AND CONSEQUENCES IN CONSUMER DECISION MAKING 林建煌 國立中央大學企管系 莊世杰 龔昶元 賴志松 朝陽科技大學企管系 Chieh-Huang Lin Department of Business Administration National Central University Shin-Chieh Chuang Chieh-Sung Lai Chaang-Yung Kung Department of Business Administration Chao-yang University of Technology 摘要 消費者行為模式,一直是眾多學者研究的方向。衝動性購買更是消費者行為與行銷活動的主要焦點。由於衝動性購買行為在一般消費者的日常生活中非常普遍且自然發生,也因此引發學術與實務的高度重視。衝動性購買的相關研究發展迄今已有近三十年,但令人驚訝的是這些研究甚少探討衝動性購買行為的整個過程,這個研究主要的目的在於提出一個衝動性購買的前因(antecedents)與後果(consequences)的模型,以解釋人們發生衝動性購買的脈絡過程。 關鍵字:衝動性購買、刺激變數、情境變數、購買情緒、後悔、再購意願 |
ABSTRACT Impulse buying a pervasive aspect of consumer’s behaviors and a focal point for considerable marketing activity. Although fraught with difficulties, this topic has generated considerable research interest for over thirty. However it is surprising how little we really know about the process of impulse buying and the variables affecting its enactment. Keywords: Impulse Buying, Stimulating Variable, Situational Variable, Individual Difference Variables, Repeat Purchasing Behavior
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AN EMPIRICAL STUDY OF ORGANIZATIONAL INNOVATION PROCESS THEORY MODEL - SIX CASE STUDY OF INFORMATION AND ELECTRONIC BUSINESS IN TAIWAN 莊立民 致遠管理學院企業管理系 Li-Min Chuang Department of Business Administration Diwan College of Management 摘要 「組織創新」的研究課題目前尚未成熟,雖然Wolfe(1994)提出的三種研究取向各有一定的貢獻度,但是仍各有其主要的限制。歷程理論研究(process theory research)取向的研究重點在於探討創新歷程的特性,即研究創新是如何(how)及為什麼(why)會有出現、發展、成長及結束等歷程,研究的模式通常是以「階段/歷程模式」(stage/process model),來探討「組織創新」的歷程,並試圖了解各歷程之影響因素,主要的資料蒐集方法是橫斷面的回溯調查及深度田野調查(in-depth field studies)。本研究將透過台灣六家具有代表性的個案公司建構一個較適合台灣資訊電子業公司的組織創新歷程模式。本研究深入分析了國內資訊電子業組織創新的「來源」、「階段」與「歷程」,實際訪談的結果與理論上建構的模式存在一些差異,本研究也都針對Amabile(1988)與差異的地方加以修正或解釋。本研究的重要結論為: 1.組織創新的「來源」: 2.組織創新的「階段」: 3.組織創新的「歷程」: 關鍵字:資訊電子業、創新、組織創新、組織創新歷程理論模式 |
ABSTRACT Research on organizational innovation (OI) is still not very complete, even though Wolfe (1994) suggested that each of the three research orientation does give certain contributions to OI, but each of them still has some major limitations. The orientation of process theory (PT) research was focused on studying the characteristics of the innovation process, with attempts make on understanding how and why innovation occur, develop, grow and end. The stage/process model was used to investigate the OI process and factors that affect the process. Information was obtained chiefly through retrospective cross-sectional survey and in-depth field studies. It is for these reasons that the proposed study will design a organizational innovation process theory (PT) model, suitable for use information and electronic industry in Taiwan by six case companies. This paper discuss the organizational innovation’s source, stage, process of information and electronic industry companies in Taiwan. There existence some differences between practices and theory so we modify the Amabile’s (1988) model. The main conclusion of this research list as follows: 1. In terms of the “source” for organizational innovation: 2. In terms of the “stage” for organizational innovation: 3. In terms of the “process” for organizational innovation: Keywords: information and electronic industry, innovation, organizational innovation, organizational innovation process theory (PT) model
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USING AHP TO EXAMINE THE INDEX OF MANAGEMENT PERFORMANCE FOR TECHNOLOGICAL AND VOCATIONAL COLLEGE 林如貞 田效文 中華大學科技管理研究所 張婷婷 龍華科技大學工業管理系 陳元和 龍華科技大學企業管理系 Ru-Jen Lin Shiaw-Wen Tien Department of Technology Management Chung Hua University Ting-Ting Chang Department of Industrial Management Lunghwa University of science and Technology Yuan-Ho Chen Department of Business Administration Lunghwa University of science and Technology 摘要 本研究旨在建立一套客觀且適合技專校院的經營績效指標,提供學校相關經營資訊,以達學校永續經營之目的。研究採用層級分析法(Analytic Hierarchy Process;AHP),以效能(effectiveness)與效率(efficiency)之概念,建構以輸入、過程及成果等三構面之層級模式,意即將學校經營績效指標層級化、結構化,並加以數量化,透過調查32位技專校院一級行政主管(校長、教務長、學務長與總務長),藉以建構技專院校經營績效指標與權重體系,研究結果在構面、指標、副指標三階層,共84項副指標中顯示:(1)教育成果(輸出面)較輸入面與過程面更為重要;(2)就輸出面而言,教學與研究仍然較受到重視,但因終身學習之推動,因此學校也逐漸加強重視推廣及社會服務;(3)在輸入面中,以教師品質的權重最高;而在過程面中,課程品質與教學品質二項其權重最大;上述三項績效指標皆與教師有關,此點說明教師是影響學校績效之重要關鍵因素。 關鍵字:技專校院、指標建構、層級分析法 |
ABSTRACT The purpose of this research is trying to construct an unbiased and appropriate index of management performance for technological and vocational college (TVC) in order to provide the school related operation and management information and reach the goal of forever continuous running. It applies Analytic Hierarchy Process (AHP) with the concept of effectiveness and efficiency to build up the three layer model including input, process and output. In other words, the model is layerized, structurized and quantitized the index of school management performance through an investigation of 32 chief administration officer (President, Dean of Academic Affair, Dean of Student Affair, and Dean of General Affair) in major TVC in Taiwan. It attempts to build the index of management performance and the weighted system for TVC. The results show at three layer including structure, index and vice-index. Three are total 84 vice-indexes shown (1). Educational results (output layer) are more important than input layer and process layer; (2). From output layer, teaching and research still attracted more attention. However, the school stresses increasingly on extension education and social service due to the introduction and promotion of life-time learning; (3). In input layer, the quality of teacher has the highest weight; in process layer, the quality of course and the quality of teaching have the highest weighted. The above three indexes of management performance are all related to teacher, so it can explain that teacher is the most crucial factor in the effect of school management performance. Keywords: technological and vocational college (TVC), index construction, Analytic Hierarchy Process (AHP)
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STRATEGY ANALYSIS FOR HOSPITAL INTEGRATED MARKETING COMMUNICATIONS 林懿貞 國立臺南大學科技管理研究所 傅新彬 高雄第一科技大學行銷與流通系 林肇哲 中華醫事學院資訊管理系 簡世恩 南台科技大學工業管理研究所 Yi-Chen Lin Graduate Institute of Technology Management National University of Tainan Hsin-Pin Fu Department of Marketing and Distribution Management National Kaohsiung First University of Science and Technology Chao-Che Lin Department of Management Information Science Chung Hwa College of Medical Technology Shi-Hen Chien Graduate Institute of Industrial Engineering and Management Southern Taiwan University of Technology 摘要 中央健保局為了平衡全民健保龐大的醫療支出,自2002年推行全民健保西醫醫院總額支付新制,以致各醫療院所的經營管理遭逢莫大的挑戰,整合行銷傳播逐漸為企業用來提升形象之利器;因此,各醫療院所如何在未來不確定的醫療市場上取得優勢,創造醫院永續發展之契機,便成為其經營最重要之關鍵。本研究之研究目的如下:1.瞭解集團內部員工對醫院行銷與醫院公共關係傳播之認知及重視程度;2.探討醫院行銷4P對集團內部員工就醫決策時的影響;3.針對個案醫院提出一有效之醫院整合行銷傳播策略,提供醫院管理者之重要參考依據。 關鍵字:醫院行銷4P(Product, Price, Place, and Promotion)、公共關係傳播、整合行銷傳播 |
ABSTRACT In order to balance the huge medical payout of the National Health Insurance(NHI), the Bureau of National Health Insurance(BNHI)has carried out the new policy of the NHI global budget payment since 2002; as a result and so that the operation management of all the medical care organizations has encountered a great challenge. Integrated marketing communications(IMC)is always the excellent tool for busine sses to promote their images. Therefore, to obtain the advantage from the unsure medical care market in the future and create the opportunities for continuous development become the most important key point of the operation for all the medical organizations.The purposes of this research are as the followings: 1.To realize the understanding of the employees in the organization and how much they value about the public relation communications for hospital marketing. 2.To explore the influence of hospital marketing 4P on the decisions of the employees in the organization for seeing a doctor.3.In accordance with a certain hospital, this study provided an effective hospital Integrated Marketing Communications(IMC)strategy to provide the hospital managers with important reference materials. Keywords: Hospital Marketing 4P(Product, Price, Place, and Promotion), Public Relation Communications, Integrate Marketing Communications
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A STUDY ON THE RELATIONSHIP BETWEEN THE NON-PERFORMING LOAN RATIO OF THE BANKING INDUSTRY AND MACRO ECONOMY IN TAIWAN 林左裕 國立台中技術學院財政稅務系 賴郁媛 朝陽科技大學財務金融研究所 Tsoyu Calvin Lin Department of Public Finance and Taxation National Taichung Institute of Technology Yu-Yuan Lai Department of Finance ChaoYang University of Technology 摘要 本研究之目的在於探討我國銀行業逾放比與總體經濟因素間之關係,利用最小平方法之迴歸分析檢測所蒐集之資料,並針對所得之統計結果分析其所含之意義。研究結果指出,失業率、經濟成長率、通貨膨脹率、房地產景氣對策訊號及存放款利差皆符合作者預期,與銀行業之逾放比存在顯著之關係。本研究除了證實逾放比確實與經體經濟因素具有某一程度相關之外,也建議未來銀行放款時不應以擔保品為放款之主要依據,更應納入借款人之還款能力及來源等因素考量。 關鍵字:逾放比、最小平方法、鄒檢定 |
ABSTRACT This study attempts to investigate the relationship among the non-performing loan (NPL) ratio of the banking industry and several macro economic factors in Taiwan. The ordinary least square method is employed in determining the regression model. Results of this study do not only show that the unemployment rate, economic growth rate, inflation rate, the index of real estate market prosperity and the interest rate spread are significantly related to the NPL ratio, but also suggest that banks should pay more attention to borrowers’ ability and sources of payments as well as the value of collaterals. Keywords: non-performing loan (NPL), ordinary least squares (OLS), Chow test
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A STUDY OF THE OPERATION PERFORMANCE IN TAIWAN DOMESTIC BANKS 彭美玲 萬能科技大學工業管理系 Mei-Ling Peng Depatrment of Industrial Management Vanung University 摘要 本研究以1998年至2002年國內43家銀行之公開財務資訊來建立金融預警模型。經實證結果發現:利用階層式集群分析將樣本區分為經營績效較好、次好與較差三類。透過因素分析萃取之財務變數,包含獲利能力、資本適足率、成長能力、流動能力、資產品質與市場風險性等指標。其中以獲利能力最重要,且三組樣本間在獲利能力有顯著差別外,其他指標則無顯著差異。中興銀行與高雄中小企銀之經營問題急待解決,而農民銀行、彰化銀行與大眾銀行雖一直列為第二類等級,但尚無改善跡象,應列入觀察名單,嚴加監控。預警模型中複變數區別分析與無參數區別分析結果相近,而無參數區別分析中常態顆粒法優於均等顆粒法。 關鍵字:金融預警制度,階層式集群分析,因素分析,複變數區別分析,無參數區別分析 |
ABSTRACT This article presents the Early Warning System by using the financial information among 43 domestic banks from 1998 to 2002. The implementation results based on hierarchical cluster analysis, the banks can be divided into three categories: best, better and inferior in operation performance. Factor analysis got the financial variables including Earnings, Capital Adequacy, Growth, Liquidity, Asset Quality and Market Risk. Earnings is the most important, and it is significant different among three categories. Chung Shing Bank and Kaohsiung Business Bank have urgent problems to be solved. Besides, the Farmers Bank of China、Chang Hwa Com. Bank and Ta Chong Bank must be under supervision. The result of discriminate analysis is similar between Multivariate and Nonparametric, and in the latter the Normal kernel method is better than Uniform. Keywords: Early Warning System, Hierarchical Cluster Analysis, Factor Analysis, Multivariate Discriminate Analysis, Nonparametric Discriminate Analysis |